The year that we have finished has been the first year in which Apple has seen how the sales of its flagship device and that represent 60% of the company's income have fallen compared to previous years, in which every time They sold more and more devices of the company, thanks in part to the arrival in new countries such as China, one of the countries that has pulled the Apple band the most in recent years. But once demand has stabilized, the Cupertino-based company wants to avoid the same problems last year with the iPhone 6s from stock accumulation and has preferred to reduce production of the iPhone 7.
At the end of 2015, Apple did not reduce the production of the iPhone 6s despite the fact that everything pointed to the slowdown of the market and the company accumulated a large amount of stock, due to slowdown in sales. Apple does not want the same thing to happen again and before the end of the year sent several statements to component manufacturers to reduce the production of their flagship devices, as we have been able to read in Nikkei.
However, the AirPods, which seem to be having an overwhelming success in the market, Yes, they have seen how its production has had to be expanded in order to satisfy all the reservations that the company has for these wireless headphones today. Not all is bad news for Apple in terms of sales, but it is clear that the AirPods will not leave the same benefits that until now the iPhone 7 has been leaving. In addition, Apple lost the opportunity to capture the users of the Galaxy Note 7, due to the lack of innovation, according to several analysts. It seems that if things have gone well is Samsung with the S7, a terminal that has been sold again as the high-end of the Korean company used to be sold, such as hotcakes.