Nowadays It even seems somewhat "ugly" to have to talk about dividing household chores among people and it is that the equality between the two sexes should be something normal at this point. In any case, it seems that some are still anchored in the past and that is why it is good that large companies are involved in making this type of reminder like the one carried out by Samsung.
The new #YaNoHayExcusas campaign wants to raise awareness about equality in the distribution of domestic tasks and what better way to do it in a municipality of our country, specifically in Jun, Granada. In this case, it has a marked advertising nature, but ultimately clearly defines what happens in many homes in our country and outside of it.
This is the video that with a humorous tone but at the same time serious that pretends take this campaign to the rest of the world:
There is no doubt that the things we see in the video are really true and that is that they conducted a study in Jun, to analyze the washing habits of Spanish consumers and only 3 out of 10 used the washing machine on a regular basis. In this case, they focused squarely on raising awareness among the inhabitants of this population so that the rest of the world would see that it is possible to perform and share these tasks at home.
Using Samsung AddWash washing machines, which allow adding garments once the washing cycle has started, they got down to work and managed to equalize the competition in this Granada municipality, for this they have used the “Equal HouseWork” app, which allows create a fun competition between the members of the couple.
In the press release sent by the company there is an important detail on this topic:
The study that Ipsos carried out for Samsung showed that 7 out of 10 men did not put the washing machine using justifications such as lack of time, ignorance or the difficulty involved. That's why Samsung got down to work to change this reality and put excuses aside.
From Actualidad Gadget Without a doubt we join the campaign for equality and not only in that of installing washing machines, in all household tasks. #YaNoExcusas