The Cupertino-based company reached its tipping point last year, breaking all company records for device sales. Since then the company's numbers have been declining, adapting to market needs and partly also due to the current saturation of the telephony market, where despite the fact that Apple only focuses on the high-end, every time new terminals with very good features arrive on the market at very reasonable prices. In addition, Apple's main market, China, is beginning to show signs of exhaustion and is no longer the engine that has brought the company to the top.
On October 27, Apple will announce the financial results corresponding to the last fiscal quarter of the company, corresponding to the months of July to September and that serve to close the year of the company. In this conference Apple will present the first sales figures of the iPhone 7 and iPhone 7 Plus, in which according to some operators it was having much more success than the previous model. It must be taken into account that in the first round of launch, the number of countries is much higher than in previous years, where the launch is limited to a dozen of them.
But analysts are already publishing their sales expectations and in which we can see that despite being available in many more countries, demand for the iPhone 7 will not be nearly the same as the iPhone 6s. The main reason is that the design is practically the same and that the news that the company has presented does not imply a necessary change, especially for users who last year renewed their device for the iPhone 6s and 6s Plus.