As reported from the reputed newspaper The Wall Street Journal, apparently in Apple Lossless Audio CODEC (ALAC), They would have realized the great business behind the world of streaming video and, seeking to enter a market dominated, among others by HBO, Amazon or Netflix itself, they would be willing to launch into the creation and production of own audiovisual content to offer it exclusively to its users.
Basically what is being talked about is the intention that they would have in the company of the apple bite would go through create both series and own movies that would be offered exclusively only to users of Apple Music, is a music streaming service that the American company launched with great success in 2015. All this information would have come to light after the leaks that those responsible for this streaming service would be negotiating with external producers to get both scripts and rights of several series.
Apple could launch its first series of its own production at the end of this year 2017.
Not everything remains in the possibility that Apple is negotiating with all these producers, but the author of this news also confirms that Apple would be in a position to launch their first exclusive series to end of this year 2017. To launch this new service, as it has been rumored, it seems that it would bet on the work that the company is doing with Dr. Dre, a famous music producer and co-founder of the Beats company, which, in 2014 , was acquired by Apple itself.
Further information: The Wall Street Journal