Happy 10th anniversary, Kindle, the electronic reading revolution

There are companies in the consumer technology sector that have revolutionized markets: Apple that of the intelligent mobile and the tablets or Tesla of electric cars - and now he tries it with the trucks-. However, the giant Amazon has done well in one of the sectors that it dominates the most: the one with electronic books.

Exactly 10 years ago there were very powerful alternatives on the market: the options offered by the Japanese Sony or even the options that the Spanish Grammata gave. However, what the Amazon Kindle knew how to do well is to have a true ecosystem around it that would facilitate everything to the end user. What were the options that other companies gave to fill your eReader with content?

Knowing how to build an entire ecosystem that engages the user

Throughout these 10 years, Kindle has positioned itself as the undisputed number one in the electronic ink sector. The most voracious readers know that it is the only way to carry more than one title with you; without having to bear weight on the back; with a technology —e-Ink— that does not tire the eyes and that allows you to have a virtual library without having to fill the shelves at home.

Likewise, something that Amazon also knew how to do well is bet on the multiplatform. And if you leave your Kindle at home, how do you continue reading? This is another of the assets in favor of the device and platform of the online business giant. And it is that it allows you to have specific apps in each operating system in the sector: Android, iOS, Windows or Mac.

Major 'hardware' improvements

The Kindle platform is powerful, but it is also true that devices must rise to the occasion. And Jeff Bezos has always known how to play cards well. Throughout these 10 years, the popular electronic book reader's design has changed. The first models had a QWERTY keyboard complete with which to make annotations easily. However, the user had to forget about backlighting or touch screens in 2007 or 2008. It was not until the end of 2011 when the first Kindle with a touch screen appeared: the Kindle Touch.

Since then, Amazon has not abandoned that feature in its more advanced models. That is, the catalog today in 2017 it consists of 4 different models and all of them left aside the physical buttons to give prominence to multi-touch panels to turn the page.

In addition, from the company of Jeff Bezos they also thought about all possible reading situations. So it was best to adapt some models to less common circumstances: models with backlit e-ink display for night readers and more recently, a model capable of endure the water.

Connections of two types: very important for Amazon sales

Of course, if you wanted a complete reader, you had to bet on wireless connections capable of offering the user freedom to download anywhere. And so it was: WiFi and 3G connections are available so that books can be downloaded at all times. Also, one of the main reasons that 3G models are well received is that Amazon takes care of paying for your Kindle's 3G connection; the company cares more that you continue to buy titles and make use of its platform.

The main 'win' of Kindle: many offers on books and associated services

If you have ever entered the extensive catalog of Kindle ebooks you will have seen that it is huge - it is like being in a physical library where you can find any title. Further, There are different sales models, in which the client must assess what will be best for him. You will have the Kindle Flash of the day: an offer that usually lasts 24 hours in which Amazon offers the e-book with a discount that can go up to 80%.

There is also the possibility of downloading titles without limits - this offer is for voracious readers - in which a monthly fee of 9,99 euros is paid and allows you to enjoy more than a million titles or find book offers for less than one euro, 2 euros, etc. This modality is called Kindle unlimited.

Self-publishing platform: everyone can have their book on Amazon

Last but not least, there is the issue in which Amazon knew how to play its cards well. There are many writers who after finishing conceiving their work, for whatever reason they cannot get any publisher to publish them. And here's where Amazon comes into play again: the company allows self-publishing under the platform Kindle direct publishing. And, apparently, titles published using this route are one of the most popular in downloads. Of course, the final price of the work is usually very attractive.

Best Selling Books Ever on Amazon Kindle

The site Mashable recently indicated the list of best-selling books of all time under the Kindle platform since it was launched in 2007. Next we will leave you with the list of fiction and non-fiction titles.

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