Google It is news again and this time after reaching an agreement with HTC to gain control of part of the manufacturer's mobile phone division. As you will surely remember, already in September of last year this possibility was discussed although it has not been until now that the search engine company has obtained all the necessary approvals to carry out this acquisition.
How could it be otherwise, again in Google they have chosen their blog to make information as important as this official. In the published entry, whose author is nothing less than Rick Osterloh, Senior Vice President of Hardware at Google, welcomes its new employees to the company. At this point it should be noted that truly Google has acquired a team of 2.000 highly qualified people who come from the department 'Powered by HTC', which, among other things, were responsible until today for the development of different projects such as Google's own Pixel mobile.
Google chooses the fast track and takes over the research and development department of HTC to create its next terminals
To get a little better at the idea that Google bought this particular apartment from HTC in exchange for 1.100 million dollars, tell you that 'Powered by HTC' is nothing other than the research and development department that HTC had until now. This means that Google has directly bought nothing less than the department in charge of developing all the new HTC technology, the same one that was in charge until a few months ago of developing all the technology present in the phones of the Taiwanese brand.
In this simple way, although quite expensive, Google has guaranteed not to depend on other companies to develop its own phones and upcoming devices that will hit the market. On the other hand, it has also guaranteed the continuity of new generations for the Pixel since the project depended for many years on the same engineers that it has hired and who will now become part of its extensive staff.
As can be read in the entry published by Rick Osterloh:
These new colleagues bring decades of experience achieving a number of 'first fruits', particularly in the smartphone industry, which includes launching the first 3G smartphone in 2005, the first touch-centric phone in 2007, and the first all-metal unibody phone in 2013. This is also the same device with which we have been working closely on the development of the Pixel and Pixel 2
Despite having sold its Research and Development department, HTC will not stop manufacturing mobile phones
On the part of HTC, the fact that they have sold their research and development department does not mean that they will leave the world of mobile telephony, on the contrary, as all this information becomes official HTC released an official statement announcing that the company would continue to launch new terminals.
If we pay attention to everything that analysts say about the purchase, it is expected that HTC will continue within the mobile phone market although the number of launches will be very market since the company will begin to focus only on the models that benefit the most they are contributed annually. On the other hand, it is more than likely that HTC will begin to focus on other types of markets in which it is a benchmark today, such as the development of new augmented reality glasses or the Internet of Things market.
Returning to Google, with this investment it is clear that the company wants to focus its efforts on a market sector that can leave many benefits such as development and manufacture of your own hardware. As you will surely remember, years ago they literally focused on letting other companies dedicate themselves to manufacturing their products while they developed completely custom software, a trend that, over the years, has changed completely radically both in philosophy and in the way of execution to the point that Google has finally just integrated a series of highly qualified professionals into its staff.