«Instant Pickup», or how to collect your purchase from Amazon in just 2 minutes

Amazon has a secret lab called 1492

The internet sales giant that started as a simple online book store has just opened a new service with which it is proposed, once again, to revolutionize online commerce minimizing the waiting time from when the user buys a product until he enjoys it in his hands.

Under the name "Instant Pickup", American users of Amazon in some selected locations can already place their orders online through the web or the app and pick up your purchase in minutes.

Amazon wants to end the waiting

Amazon continues to innovate when it comes to e-commerce. Its objective not only to offer the best prices on the market (or almost) but approach the user more and more offering you a almost immediate delivery of the products purchased. To this end, it has inaugurated in the United States a series of collection points which he has called «Instant Pickup».

Amazon

These «Instant Pickups» are initially found located on various American college campusess, including Maryland, Ohio, Berkeley or Atlanta, although the intention is to open more of these points before the end of the year and, we assume, that they will also be exported to other countries soon.

Sun operation is really simple, being designed for those who need something now, and not later. Users can choose from hundreds of products available at your nearest "Instant Pickup" through the Amazon app, including cables, chargers, and even sodas and snacks. Once the purchase is made, company employees deposit the order in the lockers in just two minutes, while the user receives a barcode that will allow him to open it and collect his purchase.

With this, the "Instant Pickups" are especially attractive when, for example, you have a craving for chocolate and the supermarket catches you away. What do you think of Amazon's new idea?


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