The company of Jeff Bezos, one of the richest people in the world, also suffers from the galloping increase in fuel prices, the disproportionate inflation and the increase in the prices of raw materials. That is why the most veteran users of Amazon Prime are already receiving the mail they did not want to receive: A price increase.
The Amazon Prime service increases its price from €36 to €49,90 and will be applied progressively from September. This represents a rise of more than 40% in its price in Spain, where it is still well below other markets.
In the email, reference is made to the fact that the monthly price goes from €3,99 to €4,99, while the price of the annual subscription will go from €36 to €49,90.
The reasons for this change are due to the general and material increase in spending levels due to the increase in inflation that affects the specific costs of the Prime service in Spain and are due to external circumstances that do not depend on Amazon.
In this way, the company follows the trail set in the United States of America, where it has already suffered a significant rise recently. It should be noted that Amazon has kept the price of its subscription intact since 2018, something that other companies such as Netflix or Disney + cannot say.
Meanwhile, although it is still the platform that adds the most advantages and added value to the service, the current economic situation may make many users begin to wonder if it is really worth it. We remind you that in addition to free urgent shipments, Amazon provides Prime users with its video-on-demand streaming service, its music service and the ability to subscribe to Twitch channels, along with a host of smaller benefits.
Inflation continues to seriously affect the technology sector and this is just another occasion.