Lenovo will once again use Motorola as a brand

Following Lenovo's purchase of Motorola from Google, the Asian company decided to stop using the Motorola brand, a brand that had a prestige in the market that had been earned in recent years. But it seems that the top managers of the Asian company are considering that it was a mistake, a mistake that they want to try to solve by reusing the original Motorola name, instead of Moto by Lenovo. This movement may have to do with the expectation that Nokia's resurrection has brought to the market with all the expectations that this entailed and that have been confirmed in the last MWC that has been held throughout this week in Barcelona.

As we can read in CNET, the idea of ​​reusing the original name is due to the fact that the Chinese company wants to expand in other countries where it does not yet have a presence and it is clear that the best way to do it is through the veteran Motorola, so that the next models that reach the market should already put aside Moto by Lenovo to be renamed Motorola, at least in the countries where it wants to start expand under the Motorola brand.

Currently in the United States and Brazil Motorola is a firm that has been established for many years while in other countries such as China or Russia, Lenovo is, in this way the company does not want to make the name change quickly but will do it in a staggered manner. the countries where it currently has a presence. In the same CNET interview, the president of Motorola signs that the decision to leave the world of wearables was motivated because they are not currently going through their best moment But they have not ruled out the possibility of re-launching a smartwatch on the market in the coming years if the market trend changes.


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