Letter from the president of Nintendo to its shareholders

Tatsumi Kimishima

Tatsumi Kimishima, the current president of Nintendo what happened to the historical Satoru Iwata, has sent a message to the company's investors where the manager outlines the future priorities of the big N, the desire to reach new businesses, address a larger audience and other goals that are set for the future of Mario's house.

We highly recommend reading it, as it is a very interesting declaration of intentions, where questions about the current position of Nintendo, there is talk of the mysterious Nintendo NX, the approach to smart devices or how to take advantage of the merchandising potential of the charismatic characters and licenses of the Japanese.

«Since the launch of the Family Computer System (known as the Nintendo Entertainment System outside of Japan) in 1983, Nintendo has offered the world unique and original entertainment products under the concept of integrated hardware and software development. In the home entertainment arena, the video game industry is one of the few industries established in Japan that have grown worldwide and Nintendo has established itself as a well-known brand that represents the culture of video games around the world.

“We believe that our mission is to draw smiles on the faces of people around the world with our products and services and that is why we have followed our basic strategy of growing the volume of people who play by offering products that can be enjoyed by all independently age, gender or experience with video games. Now we want to go a step further in this mission by increasing the number of people who have access to the intellectual properties of Nintendo […] We are actively offering the intellectual properties of Nintendo in different ways in such a way that not only the current users of our video games, not all consumers (including those who used to play but no longer do so and also those who have never played video games before) are also in contact with our intellectual properties'.

«For our console business, Nintendo is currently developing a gaming platform codenamed NX which will present a completely new concept. Our software-led and hardware and software integration business will continue to be the core business of Nintendo. With the aim of increasing the population that interacts with Nintendo's intellectual properties, we are also going to enter the market for smart devices to try to generate income and profits with them as well as to create synergies with our consoles.

«As for other initiatives to use the Nintendo Intellectual Properties we have launched a new product called Amiibo (Nintendo characters offered on figures or cards that work with our video games). They have been well received by many of our consumers. Furthermore, our efforts will not be limited to video games. We are planning to offer new spaces in amusement parks using the characters of Nintendo. We will also increase the chances of consumers coming into contact with the characters of Nintendo in the day to day through visual content and merchandising ».

“So now we are expanding how to use the intellectual properties of Nintendo in different ways beyond our traditional use of using them in our console business. Furthermore, in our attempt to establish a sustainable and ongoing relationship with our consumers we are creating a new membership system or with a new user account system that should function as a bridge between our consoles and other devices or even with environments in which our consumers can be in contact with the intellectual properties of Nintendo and, therefore, function as a mechanism to maximize the number of people who interact with the intellectual properties of Nintendo«.

«Nintendo will continue to transform flexibly, adapting to the times while valuing the spirit of originality based on the belief that 'the true value of entertainment is found in its uniqueness', and will continue to offer products and services that surprise and please people. people".

If you want to read the original message of Tatsumi Kimishima, you can find the same in this link. According to the words of the president of NintendoIt seems that the big N would diversify its businesses and employ more aggressive strategies to enhance its brand and its intellectual properties, although you suppose that, as it has been doing for generations, setting its own trend in the console business.


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