Netflix has become the perfect home companion, its almost innumerable number of series make us have a really good time without leaving the sofa. But of course, for our Netflix experience to be pleasant, we need to be accompanied by the best televisions and the best audio systems (sound bars), so we can dedicate ourselves solely to enjoying the content we are watching and listening to. Today we have been at the presentation of the new range of 4K HDR OLED televisions that the South Korean company has prepared for all of us, Do you want to know what is so impressive about these televisions with the thickness of a credit card? Let's go there!
LG already has four different ranges of 4K televisions in its showcases, we have the LG UHD TV, LG UHD TV 4K Premium, LG Super UHD TV Nano Cell Display and finally the Queen of the house, the LG OLED TV 4K. The truth is that this morning we could not take our eyes off this latest range. To explain it, LG has launched the slogan "It does not admit of comparison." These new LG OLEDs are built with a structure based on Carbon Polymers, also allowing each SubPixel to emit its own light without the need for any filter, reducing the size of the components to a minimum.
This technology does not require any backlighting, thus, the viewing angle is 180º and thanks to its colors and pure blacks, the contrast is almost infinite. Black is 100%, offering spectacular levels. However, a differentiating element of these new televisions is that they are capable of reproducing five different types of HDR: HDR10 (the most common but less powerful), HDR Dolby Vision, HLG and Technicolor HDR.
The flagship: LG Signature OLED W7
This is the finest TV that exists (to date) and is already available in Spain. LG assembles equipment that has the latest technology in sound and image. All of these televisions feature LG's Signature OLED, the winning technology of more than 45 awards, including the Most Innovative at CES 2017. Super UHD with Nano Cells allows for greater image precision and better color, as well as compatibility with up to 5 different HDRs go hand in hand with the new Dolby Atmos sound bars that will create the perfect audiovisual environment for you. We've been looking at them, and yes, they are as thin as they appear in the photograph.
This range is so thin that you can not only stick it to the wall (yes, stick it), but to any surface such as glass, saving space, and creating a harmony between design and stability never seen before. What's more, it is slightly flexible, So not only is it more resistant, but it allows us to take more licenses when improvising with your situation. This is how LG has wanted to surprise us in its presentation today, and without a doubt it has.
Dolby Vision and Dolby Atmos
Dolby has also joined hands with LG to create the perfect alliance. In this way, Dolby Vision brings us the largest range of light and excess that the human man can see, far exceeding HDR 10. A standard supported by the main film production companies and that allows total and absolute control of each of the photographs of which a film is composed. The work of cinematographers will benefit greatly. This is how OLED technology generates a brain activation 33% greater than that generated with LED technology, as determined by Francisco del Pozo, from the Center for Biomedical Technology of the Polytechnic University of Madrid, who has carried out this research.
Furthermore, Dolby Atmos It is the sound bet, the LG sound bars for this 2017, generating a 360º sound environment although it emanates from the sound bar, generally from the lower point of the television, improving the experience. The key to sound bars is not to obtain a more powerful sound than that of conventional television, but to expand the frequency range, the subwoofer and therefore obtain a richer sound.
Netflix takes center stage in the presentation
But as you well know, Netflix is at the height of innovation, and both HDR and 4K have become its two main technological alternatives for the future. That's how Yann Lafargue, Netflix executive, came from Amsterdam to give us the main indications of the path that Netflix is going to take in the future, from the hand of LG, of course. For this they tell us not only that LG is their favorite brand (it has the Netflix logo), but that they are collaborating with the South Korean brand to make higher quality content.
This sucks for Netflix is the stamp on the LG mouth for those (like me) who warn that 4K and HDR content is extremely scarce today, but ... is it true? To begin with, Lafargue warns us that this year they will produce more than 1.000 hours of original content, despite the fact that they already have about 6.000 hours of content (about 42 consecutive days of non-stop watching Netflix). This is how Netflix becomes the company that offers the most 4K content in the world, in fact, the rest of its original productions will continue to be produced in this resolution (four times higher than Full HD). Of course, Netflix and its content supports the same five types of HDR as an LG TV of these characteristics it is capable of reproducing.
This is how Netflix wants to maintain stability between quantity and quality, despite the fact that the vast sum of its contents may be slightly less quality. In short, LG and Netflix have shaken hands with one purpose, to entertain us only with the best of the best, but of course, this has a price, and The dangerous thing is not going to be the Netflix subscription, but to get a television of these characteristics without breaking in the attempt.