One of the hits of the year on all mobile platforms has been Pokémon GO, which has been in a large number of news headlines practically since its launch, although in recent months with less intensity. The developer Niantic updates the application every month trying to add new options, characters and others to keep users' interest in this game, but of course, the initial hype is long gone and the income is not the same as in the first months.
Again we have to talk about Pokémon GO, not because of an update, but because the company has just announced that has reached 1.000 billion dollars becoming the application that has achieved it in the shortest time possible, as well as it was the first game to reach 500 million dollars in revenue in the shortest possible time.
Maybe if we see these figures separately they will not tell us anything. To put it in context we are going to try to explain with figures what these numbers represent. According to App Annie, last year iOS and Android developers made about 35.000 billion dollars in revenue from the sale of applications and in-app purchases. Niantic has managed to reach 1.000 million dollars in just six months, never including China, where the application is still vetoed by the government today.
Today Pokémon GO is bringing in between 1,5 and 2,5 million dollars daily, This figure contrasts with the 18-20 million million that the company entered daily during the first days in which the Pokémon tsunami was unleashed. During the events that take place on Halloween, the events that the company organized managed to double the income compared to the aforementioned usual trend.