It is something already in disuse, but we know that the fashions return. We are not talking about anything other than instant photography technology. We are not kidding, nor have we lost our minds. There are many brands that have launched their instant cameras such as Instax from Fujifilm or the latest from Polaroid. Thus, one of the most representative photographic content brands, Leica, has joined the fashion of instant printed photography, and hopefully with good resultsThat is, as is generally the case with Leica, the camera is not exactly cheap.
The German brand launches a $ 300 camera, undoubtedly the most expensive on the market, since the aforementioned are around $ 200. This is not a novelty, Leica is, has been and will always be expensive. The camera has an optical zoom and an LCD screen for viewing photos. The flash is optional and allows us to choose between eight different shooting modes: people, action, macro, multiple exposure, selfies ... We can choose black and white or color paper for the camera, for $ 14 and $ 17 respectively. Of course, with each package we can take up to 10 photographs, they are not too expensive.
To get one we will have to wait until November. The camera, with a spectacular design, will come in three colors, sky blue, white and orange. However, Leica plans to launch accessories such as covers and special papers, with which to continue squeezing the goose that lays the golden eggs. Thus the fashion of instant photography returns, somewhat expensive, almost a euro per photograph, so you better focus well if you do not want to lose a fortune along the way. Definitely, the Leica Sofort will be present at the usual Leica points of sale, to get one or give it away this Christmas.