These are not good times for the Taiwanese company that seems to be immersed in a bottomless pit. For some years now, the company has not had the same prominence as the rest of the brands in the mobile sector and that for many years they were the first in the ranking worldwide, but now they are immersed in a denigrating existential crisis.
For more than a year that the company suppressed several of its headquarters in different countries and now the company will be left without its highest representative, Chialin Chang leaves the firm after six years. This was due to a personal decision, but there is nothing officially confirmed about his departure either.
With the Mobile World Congress as the closest date to an event in which the company will attend, we will try to obtain information about the direction of the brand for the next few years and is that despite everything HTC continues to fight to stay among current companies . The recent purchase made by Google with the «Powered by HTC» division and the sales achieved by the company's Pixel model keep it alive, but it is obviously a slower agony.
It is true that the virtual reality division with the HTC Vive, is still at the forefront in the fight for this part of the market and it is also true that at the moment some mobile device launches can be seen, but nothing is like before and HTC is touched death in this sector of telephony. Now with the departure of Chang, the president and CEO, Cher Wang will take over the reins of the firm until a successor is found, something that also does not seem possible with the current situation of the brand. Surely in the end they will stay as an AI and VR development company to put aside the issue of smartphones, thinking that the debt accumulated by HTC exceeded $ 100 million in the third quarter of 2017, With these figures, it is unlikely that it will last much longer.