Google's video platform YouTube is currently the only platform that offers us videos of any subject. Many are the users who prefer to turn to YouTube instead of searching Google to find tricks, tutorials, information ... Currently YouTube is financed in two ways: through users who pay to use the YouTube Red service, a subscription system that in exchange for $ 9,99 per month allows us to enjoy all the videos without any type of advertising in addition to being able to access the extensive Google Music catalog. The other way of financing is through the video ads and banners that are shown in the videos, both at the beginning and inside.
To try to improve the user experience when viewing the videos, the guys from Mountain View have just announced that as of 2018 it will allow the 30-second ads to skip the videos, Ads that appear before the video is played, and that we currently cannot bypass in any way. Ads shown in some videos can be skipped after the first five seconds of playback, a measure it implemented early last year.
According to Google, the main reason to remove this advertising is to enrich user experience, since there have been many users who have complained about this advertising that sometimes lasts longer than the video we want to see. In this way, Google will focus on new formats that are compatible with the tastes of users and the needs of advertisers and in this way keep everyone happy. What will be kept will be the 6, 15 and 20 second ad inside the videos, ads that we cannot skip.