Kamfanin kiɗa mai gudana Spotify ya sanar kwanan nan cewa ya riga ya sami fiye da 140 miliyan masu amfani masu amfani, da kyau sama da adadin da Tim Cook ya sanar a makon da ya gabata don dandamali na Apple Music, wanda a halin yanzu yake da shi 27 miliyoyin biyan kuɗi.
A cikin sanarwar sanarwar ta Spotify, Brian Benedik, Mataimakin Shugaban kasa kuma Shugaban Sashin Kudin Kuɗi na kamfanin na Sweden, ya bayyana mai zuwa game da sabuwar nasarar:
"Shekaru uku da suka gabata mun ƙaddamar da samfurin kyauta na Spotify wanda ya dogara da talla, kuma kasuwancin ya haɓaka cikin sauri tun daga lokacin, yana yin rijistar haɓaka shekara zuwa shekara ta 3% a cikin 50."
Musamman, Spotify ya kai wasu kudaden shiga na dala biliyan 3.300 bara, da kuma ribar kusan $ 500 miliyan.
Kodayake adadin Masu biyan biyan kuɗi na Spotify sun kai miliyan 50, Mun riga mun san cewa babban ɓangare na kuɗin shigar kamfanin yana zuwa daga publicidad. Abin da ya bayyana a sarari shi ne cewa duk da ƙoƙarin da Apple ke yi don haɓaka haɓakar Music AppleBa wai kawai Spotify ke fuskantar ci gaba mai ɗorewa ba, amma wasu daga cikin ƙwararrun masu fasaha a baya akan dandamalin Apple sun yanke shawarar kwanan nan komawa Spotify, kamar su shari'ar Taylor Swift.
Don ci gaba da inganta dandalinsa da kuma jawo hankalin masu amfani da shi, gami da samar da ingantattun ayyuka ga masu biyan kuɗi na yanzu, Spotify ya ce yana aiki don kara inganta algorithms.
“Mun yi imanin cewa algorithms da kuma koyon na’ura na iya taimaka mana da gano sabbin kiɗa da ƙirƙirar sabbin jerin waƙoƙi, kuma idan kuna da masu amfani da miliyan 140 a duk duniya yana da matukar wahala ƙirƙirar jerin waƙoƙin hannu da hannu ga duk waɗannan. Don haka mun yi imanin cewa algorithms da injuna na iya yin aiki mafi inganci game da wannan. "
A yanzu, babu cikakkun bayanai da yawa game da shirye-shiryen Spotify na gaba, kodayake an yi imanin cewa zai iya ƙaddamar da ingantaccen sigar biyan kuɗi na Premium wanda kawai ke bayarwa yawo mai jiwuwa cikin inganci (HiFi).