A ranar Asabar da ta gabata an yi bikin 11 daga cikin 11 sanannen Ranar Singles a China, kuma ga manya da ƙananan kamfanoni da yawa dama ce mai kyau don haɓaka tallan duk samfuran su. Game da shaguna na zahiri a ƙasar, tasirin tallace-tallace yana da yawa, amma waɗanda suka fi yawancin kek ɗin su ne waɗanda ke siyarwa ta kan layi.
Idan muka mai da hankali kan tallace-tallace ta kan layi, katafaren kamfanin e-commerce na China Alibaba Group shine mafi mahimmanci kuma mafi riba a wannan kwanan wata. Ta yaya zai kasance in ba haka ba kuma sun sami nasarar karya rikodin tallace-tallace, sun haura Euro miliyan 18.000 a cikin kwana ɗaya kawai, kimanin yuan miliyan 139.000.
Wannan shi ne bugu na tara wanda kyawawan shagunan kan layi ke shiga kuma daga cikinsu mun sami ƙungiyar Alibaba, wanda tare da yuan biliyan 120.700 da aka tattara a cikin tallace-tallace a lokacin bugowar da ta gabata, ba su yi tsammanin fiye da daidai da wannan adadi ba ko ma su kasance kusa zuwa gare shi. Amma akasin haka, yakin ya cimma cikakkiyar rikodi kuma ana sa ran cewa shekara mai zuwa kungiyar za ta kara karfi a wannan ranar.
Daga ƙarfe goma sha biyu na dare ya fara da rahusa daban-daban da daidaitattun farashi don ƙarfafa sayayya masu amfani, cikin sa'a daya kacal sun riga sun sami damar mallakar yuan miliyan 60, wanda ya kai kusan yuro 7.500. Wannan adadin tallace-tallace ya karu yayin da awanni suka shude kuma gab da ƙarshen ranar aka sanar da cewa rukunin Alibaba ya sami damar zarce jimillar da aka samu a cikin bikin da ya gabata na Ranar Singles, ya lalata rikodin.
A cikin ƙungiyar Alibaba mun sami Aliexpress (sigar ƙasashen duniya ne na shagon) kuma tabbas fiye da ɗaya daga cikin waɗanda suke wurin zasu sayi wani abu a wannan Asabar ɗin da ta gabata. A kowane hali da alama kamfen na wannan shekara ya sami nasara sosai, ya zarce adadin da aka samu a cikin kamfen irin su Black Friday ko Cyber Litinin.