Tsarin dandamali na bidiyo mai gudana Netflix yana ci gaba da ƙarfafa matsayinsa na hegemonic a cikin ɓangaren. Idan kawai kwanakin baya mun gaya muku hakan Netflix ya karya bayanan da ya katse shingen masu biyan kuɗi miliyan XNUMX a duniya bayan ƙarawa 5,2 sababbin masu amfani A cikin kwata na ƙarshe, yanzu ya bayyana cewa lokacin da ya fara daga Afrilu zuwa Yuni 2017 shima ya kasance rikodin dangane da kuɗin tattalin arziki daga aikace-aikacen wayar hannu.
Dangane da ƙarshe na ƙarshe rahoton wanda kamfanin nazari na Sensor Tower ya wallafa, a cikin kwata na biyu na 2017, Aikace-aikacen Netflix a kan iOS sun ba da kashi 233 cikin ɗari na haɓaka kudaden shiga ya kai dala miliyan 153, wanda ya haura dala miliyan 46 fiye da na daidai wannan lokacin a bara, alkalumman da ba makawa suke da alaƙa da ci gaban da aka samu a yawan masu yin rajista.
Netflix yayi girma, yayi girma, yayi girma ...
Netflix yana buga shi, kuma mun yi nadama game da magana, amma gaskiya ce. Ya karya bayanan masu rajista wanda ya wuce duk tsammanin kuma yanzu, manhajar wayar hannu don abubuwan iOS suna haɓaka 233% haɓaka kuɗi kuma ya zama babbar hanyar samun ku. Amma, menene zai iya zama saboda irin wannan ci gaban?
Aikace-aikacen Netflix ya ga kudaden shiga sun haɓaka daga aikace-aikacensa na iOS da Android, haɓaka a matakin samun kuɗin shiga da ke sanya Netflix sosai gaba da matsakaicin ci gaban kuɗin shiga na duka shagunan app wayoyin hannu wadanda a yanzu suke tsaye da kashi 56. Watau, Ci gaban kudaden shiga na Netflix yana zuwa daga wayoyin hannu na Android da iOS bawai kawai yana da alaƙa da ci gaba da haɓakar haɓakar aikace-aikacen kanta da kasuwancin da ke da alaƙa ba, har ma da yana da nasaba da ikon Netflix don ƙara sabbin masu biyan kuɗi.
Me yasa irin wannan haɓaka mai girma a cikin dandamali na wayar hannu
Kamar yadda muka tuna a farko, a makon da ya gabata ne sabis na yawo ya ruwaito cewa ya kara yawan masu biyan miliyan 5,2 a cikin zango na biyu na shekarar, ya zarce miliyan 3,2 da aka yi hasashen. Daga cikin su duka, kusan sama da miliyan huɗu (kashi huɗu cikin biyar, kusan kashi 80) suka fito daga kasuwannin duniya, wanda hakan na iya taimakawa wajen bayyana ƙaruwar hauhawar kuɗaɗe a cikin App Store. Kuma hakane sababbin masu amfani da Netflix suna yin rajista akai-akai ta wayoyin su kuma sanya biyan kuɗin biyan kuɗi azaman sayan cikin aikace-aikacen, tunda suna samun fa'idodi iri ɗaya kuma yana da sauƙi da sauri.
A duniya (dandamali na hannu, tebur da kwamfutocin tafi-da-gidanka, akwatunan da aka saita, da dai sauransu), Kudaden shigar Netflix na kwata na biyu sun tashi da kashi 32, kwatankwacin dala biliyan 2.790. A cikin kwata na farkon, kudaden shiga sun karu da kashi 36%, inda suka kai dala biliyan 2.480.
Daga wannan za'a iya gano shi, kamar yadda aka fada a cikin rahoton Sensor Tower, cewa tare da haɓakar 233%, Kudin shiga daga dandamali na tafi-da-gidanka ya fi haka yawa daga na dandamali ba na wayar hannu ba.
A gefe guda kuma, Netflix ya fito fili ya bayyana babbar abokiyar hamayyarsa a yau, Hulu, wanda kudaden shiga daga shagunan amfani da wayoyin hannu ya ga ci gaban kashi 22 cikin ɗari kawai a zango na biyu.
Mabuɗin: grid ya bambanta da wadataccen abun ciki
Kamar yadda kamfanin ya riga ya nuna lokacin da ya fitar da sakamakonsa na kudi a makon da ya gabata, mabuɗin ci gabanta yana cikin ainihin abun ciki, wani abu da Netflix ke sakawa a kowace shekara. A cikin 2017, ya riga ya kashe dala biliyan 6.000 a cikin ainihin abubuwan ciki, gami da fina-finai arba'in.
Dangane da wannan, Netflix ya ba da ƙalubalanci ga masana'antar fina-finai ta Hollywood ta bayyana hakan a yanzu shirin canza kasuwancin fim kamar yadda ya riga ya yi da kasuwancin talabijin. Dangane da wannan, kamfanin ya bayyana cewa "… yayin da muke canzawa da kuma inganta kasuwancin talabijin ta hanyar sanya masu amfani a gaba da saukaka hanyoyin samun labarai, mun yi imanin cewa gidan talabijin na Intanet na iya inganta wannan kasuwancin fim din". Shin zai yi nasara?