Xiaomi amapitilira Fitbit ndi Apple ndipo ndiomwe amakhala woyamba kupanga zovala padziko lapansi

Chiphona cha ku China Xiaomi akupitilizabe kukula mkati ndi kunja kwa dziko lakwawo. Moti kwa nthawi yoyamba, yaposa Apple ndi Fitbit ndipo yakhala chopanga chachikulu kwambiri padziko lonse lapansi cha zida zovala.

Izi zikuwululidwa ndi lipoti lokonzedwa ndi kampani ya kusanthula ya Strategic Analytics momwe kukankha kwa Xiaomi kumawonekera, nthawi yomweyo Kugulitsa kwa zida za Fitbit kudatsika ndi 40% m'gawo lachiwiri la 2017.

Xiaomi akupitilizabe kukwera kwake

Malinga ndi omaliza kuphunzira yokonzedwa ndi Strategy Analytics, Xiaomi wakwanitsa kupitirira Apple ndi Fitbit potero amakhala wogulitsa wamkulu wazida zovalira padziko lapansi. Malinga ndi malipoti awa, kampani yaku China akadagulitsa mayunitsi 3,7 miliyoni m'gawo lachiwiri la 2017, vs.Fitbit's 3,4 miliyoni ndi Apple's 2,8 miliyoni Nthawi yomweyo, ngakhale Apple ikadakhala kuti ikukula kuposa kampani yaku China. Kupatula mitundu itatu iyi, pali zida zina 11,7 miliyoni zogwiritsa ntchito zomwe zidagulitsidwa kotala lachiwiri la 2017, zofanana ndi 54% ya zonse.

Potengera kuchuluka, onse Xiaomi ndi Apple adakula chaka chilichonse, moyang'anizana ndi kugwa kwa Fitbit. Mwanjira imeneyi, pomwe Xiaomi wachoka pa 15 kufika pa 17 peresenti, Apple yakula kuchokera 9 mpaka 13 peresenti, ndiye kuti, magawo awiri peresenti kuposa kampani yaku China. Mosiyana ndi izi, Fitbit wasiya gawo la msika wa 13%, kuchoka pa 26% chaka chatha mpaka 16% pomwe adamaliza kotala lachiwiri la 2017.

Mitundu iwiri ikukwera, njira ziwiri zomvetsetsa gawoli

Ndizodabwitsa kuti Makampani awiri omwe akula m'chigawo chovala, Apple ndi Xiaomi, amapereka njira zosiyanasiyana mgawo lino. Mbali yake, Xiaomi ali ndi zinthu zambiri zovalika kapena zotheka pamitengo yapikisano yomwe imaphatikizapo masensa othamanga mtima ndi zina ndi zina (tonse tikudziwa Mi Band omwe m'badwo wachiwiri ndizotheka kugula ku Spain pamtengo wa 25-30 euros). M'malo mwake, Apple imangokhala ndi Apple Watch, smartwatch yokhala ndi njira yoyambira bwino komanso yomaliza kwambiri potengera ntchito ndi mawonekedwe ake ndipo mtundu wake wotsika mtengo umayamba pa € ​​369. Chifukwa chake, zitha kunenedwa kuti makampani onsewa akuimira misika iwiri, pomwe malo a Fitbit atha kukhala pakati pawo ndi enawo.

A Neil Mawston, ochokera ku kampani yomwe imayang'anira kafukufukuyu, Strategy Analytics, wanena izi pakadali pano Fitbit ili pachiwopsezo chotengera zomwe mwatchula monga "kayendetsedwe kake" pakati pa ma smartband otsika mtengo kwambiri ogulitsa ndi Xiaomi, ndi mawotchi oyambira omwe adapangidwa ndi Apple.

Tsogolo lamtsogolo la Xiaomi ndi Apple

Pambuyo pazaka zingapo zokhumudwitsa pomwe Xiaomi adayesa, osachita bwino, kuti asinthe kukula koyambira, kuthamanga kwa malonda ku China, kuphatikizapo kupita patsogolo ku India (misika iwiri yayikulu kwambiri padziko lonse lapansi) komwe kampaniyo idapeza ndalama biliyoni chaka chatha, yasokoneza chizindikirocho ndikuyembekeza, kotero kuti CEO wake, Les Jun, amalankhula za "kusintha kwakukulu pakukula kwake."

Pankhani ya Apple, Strategy Analytics imanena kuti mphekesera zoti m'badwo wotsatira wa Apple Watch ungaphatikizepo kusintha kwakukulu panjira yanu pakuwunika zaumoyo, ikhoza kulimbikitsa ngati Apple kuti ibwezeretse malo apamwamba. Komabe, pakadali pano, kampani yowunikira ikunena kuti ndiko kusowa kwa njira zowunikira zaumoyo zomwe zikupindulitsa ndikusunga Xiaomi, zomwe zimapangitsa ogwiritsa ntchito ambiri kusankha zosankha zotsika mtengo.