Iyo hofori yeChinese Xiaomi inoenderera ichikura mukati nekunze kwenyika yayo. Zvakawanda zvekuti kwekutanga, yakapfuura Apple neFitbit uye yave nyika hombe inogadzira michina inopfekwa.
Izvi zvinoburitswa nemushumo wakagadzirirwa nekambani yekuongorora Strategic Analytics umo Xiaomi's Push inoratidzwa, panguva imwechete se Kutengesa zvishandiso zveFitbit kwakadonha makumi mana muzana mukati mekota yechipiri ya2017.
Xiaomi inoenderera ichikwira
Zvinoenderana neokupedzisira kudzidza yakagadzirirwa neChirongwa Chekuongorora, Xiaomi akakwanisa kupfuura Apple uye Fitbit nokudaro uchiva mutengesi mukuru pazvinhu zvinopfeka papasi. Sekureva kweshumo iyi, iyo Chinese kambani angadai akatengesa mamirioni 3,7 mayuniti mukati mekota yechipiri ya2017, vs.Fitbit's 3,4 mamirioni uye Apple mamirioni 2,8 panguva imwecheteyo, kunyange hazvo chokwadi Apple ingadai yakawana kukura kwakakura kupfuura kweChina firm. Kunze kwematatu aya, kune mamwe mamirioni 11,7 emidziyo inopfeka yakatengeswa mukota yechipiri ya2017, yakaenzana ne54 muzana yehuwandu.
Nezvikamu, vese Xiaomi naApple vakaona kukura makore ose, yakatarisana nekudonha kweFitbit. Mupfungwa iyi, nepo Xiaomi yaenda kubva pa15 kusvika pa17 muzana, Apple yakura kubva pa9 kusvika 13 muzana, ndiko kuti, maviri muzana mapoinzi kupfuura iyo Chinese femu. Mukupesana, Fitbit yakasiya chikamu che13 muzana pamusika, ichibva kubva ku26 muzana gore rapfuura kusvika pa16 muzana iyo yakapera nekota yechipiri ya2017.
Anopfeka zvigadzirwa zvinotumirwa nevagadziri mukota yechipiri yegore ra2017 pasi rose (mumamiriyoni emayuniti) | SOURCE: Strategic Analytics
Mavara maviri ari kusimuka, nzira mbiri dzekunzwisisa chikamu
Zvinoshamisira izvo iwo mafemu maviri akakura muchikamu chekupfeka, Apple uye Xiaomi, vanopa nzira dzakasiyana dzakasiyana kuchikamu ichi. Nezvechikamu chayo, Xiaomi ine akasiyana siyana anopfeka kana anopfeka zvigadzirwa pamakwikwi chaizvo mitengo inosanganisira yemoyo maseru maseru uye zvimwe zvinhu nemabasa (isu tese tinoziva iyo Mi Band ine chizvarwa chechipiri zvinokwanisika kutenga kuSpain nemutengo we25-30 euros). Pane kupokana, Apple inongova neApple Watch, smartwatch ine yakajeka nzira yeprimiyamu uye zvimwe zvakawanda zvakakwana maererano nemabasa uye maficha uye ane yakachipa mhando inotangira pa € 369. Nekudaro, zvinogona kutaurwa kuti makambani ese ari maviri anomiririra iwo maviri akanyanyisa emusika, nepo chinzvimbo chaFitbit chingave chiri pakati pechimwe nechimwe.
Neil Mawston, kubva kukambani inoona nezve chidzidzo ichi, Strategy Analytics, yakaratidza izvozvi Fitbit inomhanyisa njodzi yekutera kune zvawakatumidza zita rekuti a "pincer kufamba" pakati pemitengo yakachipa kwazvo yakashambadzirwa naXiaomi, uye mawadhi ekutanga epamusoro akagadzirwa neApple.
Iyo ramangwana ramangwana reXiaomi neApple
Mushure memamwe makore mashoma anoodza mwoyo umo Xiaomi akaedza, pasina kubudirira kukuru, kuchengetedza kukura kwekuputika kwekutanga kwayo, kuwedzera kwekutengesa muChina, pamwe nekufambira mberi kwayo muIndia (misika mikuru miviri yepasirese) uko kambani yakawana bhiriyoni yemari mugore rapfuura, yakapa chiratidzo nekariro, zvekuti CEO wayo, Les Jun, inotaura nezve "shanduko huru mukukura kwayo."
Uye kana zvasvika kuna Apple, Strategy Analytics inotaura kuti runyerekupe rwekuti chizvarwa chinotevera cheApple Watch chinogona kusanganisira kunatsiridzwa kunatsiridzwa munzira yako yekutarisa hutano, inogona kushanda senge kukurudzira Apple kuti itorezve nzvimbo yepamusoro. Nekudaro, kwechinguvana, iyo femu yekuongorora inoratidza kuti iko iko kushayikwa kwedzimwe nzira dzekutarisa hutano dziri kubatsira nekuchengetedza Xiaomi, zvichikonzera vashandisi vazhinji kusarudza sarudzo dzayo dzakachipa.