Ukusukela oko kuqala unyaka zininzi amarhe okuba kulo nyaka ayizukuba lonyaka ka-Apple. Mhlawumbi yindawo yokutshintsha kwenkampani ekhule kakhulu kule minyaka idlulileyo ngezinga elikhulu kakhulu kwaye ekugqibeleni ibonile ukuba kuncinci kangakanani ukutsala kwenkampani kwiminyaka eyadlulayo akusafaniyo. Njengokuba inyanga idlulile, sibonile ukuba iziphumo zenkampani bezingakhange zilindelwe njani yile nkampani, nangona abahlalutyi bakubonile ukuphela kokukhula okugqithisileyo kuka-Apple.
Amarhe ajikeleze i-iPhone 7 asibonisa loo nto inkampani iceba ukumilisela indawo yenguqu ukuthobela irekhodi, ukuhambisa iindaba ezimbalwa kakhulu. Ukongeza, uyilo luya kufana neemodeli ezimbini zangaphambili, into ebingazange yenzeke oko kusungulwe imodeli yokuqala ye-iPhone. Ngenxa yokunqongophala kokuhla kwentengiso, abahlalutyi abaliqela baqhuba uphando olwahlukileyo ukubona inani labasebenzisi abaceba ukuvuselela izixhobo zabo eziza kuvulwa yinkampani kwiinyanga ezimbini, phakathi ku-Septemba.
Kwaye ngokwezi zifundo, yi-9% kuphela yabasebenzisi abakhoyo be-iPhone abaceba ukutshintshiselana ngezixhobo zabo ngemodeli entsha. Kodwa la manani awaze abotshelelwe kakhulu kwinyani, kuba iApple iyayazi indlela yokuthengisa iimveliso zayo kakuhle kwaye ngomhla wokubonisa izigidi zabasebenzisi ziya kuba ngabo abaza kutshintsha iingqondo zabo kwaye baya kubona ngamehlo amahle ukuvuselelwa kwabo isixhobo, nokuba banalo ixesha elingakanani. Ukongeza, ngokutsho kwamanye amarhe u-Apple unokutshintsha umbala weSithuba esiGrey kwiBlue Blue. Kuphela lo mbala unokubangela abasebenzisi abaninzi ukuba bathathe isigqibo sokutshintsha iiterminal, kakhulu njengoko kwenzekile xa inkampani esekwe eCupertino isungula umbala wegolide we rose.