Lo nyaka siwugqibileyo ibingunyaka wokuqala apho iApple ibone ukuba ukuthengisa kwesixhobo sayo esiphambili kunye nokumela i-60% yengeniso yenkampani yehlile xa kuthelekiswa neminyaka edlulileyo, apho ixesha ngalinye Bathengisa izixhobo ezingaphezulu nangakumbi. yenkampani, enkosi kwinxalenye yokufika kwamazwe amatsha anjenge China, Elinye lamazwe eliye latsala i-Apple band kakhulu kule minyaka idlulileyo. Kodwa nje ukuba ibango lizinzile, inkampani esekwe eCupertino ifuna ukunqanda iingxaki ezifanayo kunyaka ophelileyo nee-iPhone 6s ukusuka ekufumaneni isitokhwe kwaye ikhethe ukunciphisa imveliso ye-iPhone 7.
Ekupheleni kuka-2015, iApple ayikhange iyinciphise imveliso ye-iPhone 6s ngaphandle kwento yokuba yonke into yalatha ekunciphiseni kweemarike kwaye inkampani yaqokelela inani elikhulu lesitokhwe, ngenxa yokwehla kwentengiso. I-Apple ayifuni ukuba kwenzeke into efanayo kwakhona kwaye phambi kokuphela konyaka ithumele iingxelo ezininzi kubavelisi becandelo ukunciphisa imveliso yezixhobo zabo eziphambili, njengoko sikwazile ukufunda eNikkei.
Nangona kunjalo, ii-AirPods, ezibonakala ngathi zinempumelelo enkulu kwintengiso, Ewe, bayibonile indlela ekufuneka inyuswe ngayo imveliso yayo Ukuze yanelise yonke indawo egcinwe yinkampani kwezi ntloko zingenazingcingo namhlanje. Ayizizo zonke iindaba ezimbi ngeApple malunga nentengiso, kodwa kuyacaca ukuba iiAirPods azizukushiya izibonelelo ezifanayo kude kube ngoku i-iPhone 7. ibisishiya.Ngokongeza, iApple yaphulukana nethuba lokutsala abasebenzisi beGalaxy Note 7 , ngenxa yokunqongophala kwezinto ezintsha, ngokutsho kwabahlalutyi abaliqela. Kubonakala ngathi ukuba izinto zihambe kakuhle yi-Samsung kunye ne-S7, i-terminal ethe yathengiswa kwakhona njengesiphelo esiphakamileyo senkampani yaseKorea ebesoloko ithengiswa, ezinje ngeeshushu.