Kwiintsuku ezimbalwa ezidlulileyo sikwazise ngezicwangciso zokwenza imali ngoFacebook ngeqonga levidiyo, ividiyo eza kuthi kungekudala iqale ukubonisa intengiso ngohlobo lwebhanile ukuba nje idlula kwimizuzwana engama-90. Lo msebenzi mtsha ujolise ekuzameni ukweyisela i-YouTubers ukuba ihambele kwiqonga layo, kuba i-55% yengeniso iya kubadali bemixholo, eminye kwinkampani. Kodwa kubonakala ngathi ayisiyiyo kuphela iqonga le-Facebook eliza kuqala ukubonisa iintengiso, njengoko sikwazile ukufunda kwibhlog ye-Instagram, kungekudala Amabali e-Instagram nawo aya kuqala ukubonisa iintengiso.
Lo msebenzi mtsha ukwazileyo ukulingana inani labasebenzisi kwi-Snapchat kwiinyanga nje ezintlanu uza kuqala ukubonisa iintengiso ngohlobo lwemifanekiso enesithuba semizuzwana emihlanu, kunye nemizuzwana eli-15 ukuba ziividiyo. Zonke iintengiso eziboniswayo xa kusenziwa le nkqubo intsha yokwenza imali kwiqongaOkwangoku ikwisigaba sokuvavanya, baya kuboniswa phakathi kwamabali abasebenzisi. Iintengiso ziya kuchongwa ngokucacileyo ukuze umsebenzisi angalahlekiswa nangaliphi na ixesha.
Unikwe indlela aphumelele ngayo amabali e-Instagram, baninzi abathengisi abanomdla kule ndlela intsha yentengiso, Phakathi kwazo sifumana iGeneral Motors, iNetflix, iAirbnb kunye neNike. I-Snapchat ibisoloko ingamanyathelo amabini ngaphambili kwe-Instagram kwaye ekugqibeleni kubonakala ngathi u-Facebook, ngokusekwe ekukhupheleni amanye amaqonga, ukwazile ukukhokela, emva kokwala kaninzi ukuthengwa nguFacebook, into engakhange ihlale kakuhle UMark Zuckerberg kwaye ngubani obeke yonke imizamo yokuba nako ukugqitha eli qonga.