Kuyacaca ukuba umsebenzi wamagcisa kufuneka ukhuselwe kwaye akukho namnye ngaphandle kwabo okanye ngemvume yabo ekwaziyo ukukwazi inzuzo kwitalente kunye nomsebenzi weqela lesithathu Nangona kunjalo, ngamanye amaxesha inzondelelo egqithileyo yokunyanzeliswa kwelungelo lokushicilela inokuba ngumqobo ekusasazeni umxholo.
Ngoku I-Facebook ifuna ukwenza kube lula kubasebenzisi ukuba balayishe iividiyo zabo ngaphandle kokukhathazeka ngomculo obandakanyiweyo kuzo kwaye ngaphandle kwezikhalazo rhoqo malunga nokwaphulwa kwelungelo lokushicilela lokucela ukurhoxiswa kwemixholo. Kwaye ngenxa yoku, uye wayikhupha incwadi.
UFacebook ufuna ukuba ukwazi ukulayisha iividiyo zakho ngaphandle kokukhathazeka ngamalungelo omculo obandakanyiweyo
Abo bangabasebenzisi abaqhelekileyo beYouTube bayayazi ngokugqibeleleyo into esithetha ngayo kunye nokhathalelo olukhulu ekufuneka siluthathile xa silayisha naluphi na uhlobo lomxholo. Kwi-2013 ndafaka ividiyo yokusebenza koluntu ehlelwe libhunga ledolophu yaseSeville kwaye kwiminyaka emithathu kamva i-YouTube ivimbe le vidiyo eJamani ngesizathu sokuba umnini wamalungelo omculo ekhalazile, kwaye oku ngaphandle kokuba isandi sasiyinxalenye ukuzibonakalisa, umboniso woluntu kwindawo yoluntu, isitalato. Le meko, ukutsho nje okuncinci, ukuhlekisa, ngakumbi kuba bendingalufumani naluphi na uhlobo lwesibonelelo semali kule vidiyo ithi, I-YouTube ikhethe ukunikezela kubanini bamalungelo (Lumka, kwiimeko ezininzi, aba banini ayingabo ababhali, kodwa iinkampani ezinikele kwezona zinto zahlukeneyo, ukusuka kutyalo mali lomculo ukuya kwezindlu, ezezimali, imisebenzi eyahlukeneyo yokuqikelela, njl.njl. Ngaba oku kuthintela abasebenzisi ekubeni bakwazi ukupapasha ngokukhululekileyo umxholo wethu? Ngokucacileyo akunjalo, kuya kufuneka ujonge umculo ngaphandle kwamalungelo (okanye uhlawulele ukusetyenziswa kwalamalungelo), kodwa kuyacaca ukuba iyabreka kuba izikhalazo zabanini ziveliswa ngamakhulu yonke imihla ekhokelela ekuvalelweni nasekurhoxisweni imixholo.
Ewe, ngoku u-Facebook uthathe isigqibo sokukhetha umgaqo-nkqubo ochaseneyo ne-YouTube kwaye, ukunqanda izikhalazo eziqhubekayo, ukurhoxa kunye / okanye ukuvimba umxholo, kwaye ukuze abasebenzisi benethiwekhi yokuncokola bakwazi ukulayisha iividiyo esizifunayo ngomculo esiwuthandayo. funa, I-Facebook ibonelela ngomzi mveliso womculo "izigidi zeedola". Kanjalo ayisiyondleko le, koko lutyalomali Kungenxa yokuba, ukuba ungasebenzisa iaudiyo oyifunayo kwiividiyo zakho kuFacebook, hayi kwiYouTube, leliphi iqonga uninzi lwabasebenzisi abanokukhetha?
Idabi liqalile
Le yindlela uFacebook anokuyilungiselela ngayo ukuqala "umlo" ngokuchasene ne-YouTube kunye ke ube yindawo yokuqala yeevidiyo zomculo kunye nomnye umxholo oqukethe iingoma ezikhuselwe lilungelo lokushicilela, njengengxelo yakutshanje epapashwe ngamajelo eendaba Bloomberg. Ngokwengxelo, inkampani inikezela abapapashi bomculo "amakhulu ezigidi zeedola" ukuya gcina umculo okwiividiyo ezifakiwe ngabasebenzisi kunye nabanini bephepha kwinethiwekhi yoluntu. Ngale ndlela, ubuncinci ekuqaleni, inkxalabo evela kumabango abanini be-copyright, kunye nomsebenzi wabo kufuneka basebenze ngokungakhathali ukufumana nokususa umxholo onjalo ku-Facebook, kuya kuthintelwa.
Nangona kunjalo, u-Facebook naye uyacwangcisa yenza inkqubo ezenzekelayo yokuchonga iividiyo ezinomxholo okhuselwe lilungelo lokushicilela, Kuyafana nenkqubo yokuchonga umxholo kaGoogle. Ngale ndlela, i-Facebook yayiza kuvula indlela yenethiwekhi yokukhuphisana ne-YouTube ukuba ibe yinkonzo yokuqala yevidiyo kwi-intanethi kwaye mhlawumbi ibe yinkonzo yomculo yokusasaza, ngelixa kugcinwa abanini be-copyright bezolile.
Kodwa njengoko sele sibonisile ngaphambili, akukho nanye kwezi eyenzeka ngengozi. Esi sivumelwano, ukuba siyakufezekiswa ephepheni, siyakuba sisiphumo seminyaka yothethathethwano phakathi kwe-Facebook kunye nabapapashi bomculo, kunye izakuza nje ngeFacebook isasazwe jikelele Watch, ividiyo yakho entsha enikezela ngenkqubo.
Iziphumo zendlela ende
Amabhongo kaMark Zuckerberg anokuzalisekiswa ukuba sonke esi sicwangciso sinokufezekisa. Masicinge ukuba ukuba i-Facebook ingaqala ukubeka imali yentengiso kwiividiyo kude ne-YouTube, ngelixa ikhusela amalungelo okushicilela omxholo okhuselweyo, iya kuba nakho ukutsala abasebenzisi abaninzi kangangexesha elide kwaye bakhuphisane ngokufanelekileyo ngokuchasene ne-YouTube nangalo naliphi na elinye iqonga elifanele ityuwa yalo. emva koko ngeyenze ukuba abasebenzisi kunye nababhali bonwabe, ngelixa uthungelwano lwentlalo lonyusa izibonelelo zalo.
UMark Zuckerberg, u-CEO kunye nomsunguli we-Facebook
Inkampani sele ikhona uceba ukuvelisa iinkqubo zoqobo zeTV ngentsebenziswano neenkampani zosasazo kunye nemibutho yeendaba. Ukuba ufumana amalungelo kubapapashi bomculo womxholo owenziwe ngumsebenzisi, unokwenza okufanayo nakwisiqulatho sepremiyamu. Inxalenye yenkqubo Ingabandakanya isivumelwano noVevo, umnini lungelo kwiividiyo zomculo ezingaphezu kwama-200.000 amagcisa aphambili kunye neelebheli ezivela kwihlabathi liphela, kwaye isivumelwano sikaVevo sodwa kunye neYouTube siphela kulo nyaka, sinika uFacebook ithuba elilodwa lokuthethathethana ngesivumelwano sakhe nenkampani, into, ngaphandle kwamathandabuzo, esele iyenzile.