Ifoto yenethiwekhi yoluntu i-Instagram isandula ukubhengeza ukuba igqithile kwizigidi ezingama-600 zabasebenzisi abasebenzayo ngenyanga, kwiinyanga ezintlanu emva kokophula uphawu lwe-500 yezigidi, ibonisa ukuba ezona mpawu zakutshanje zikhutshelwe nguFacebook kwamanye amaqonga ukuzongeza kwi-Instagram zisebenze njengoko kufanelekile, nangona oku kubonisa ukuba ekuphela kwento eyenziwa leli qonga kukukopa ikakhulu i-Snapchat kunye ne-Twitter, inethiwekhi yoluntu eye yonzakaliswa kakhulu ngokunyuka kwe-Instagram.
Phakathi kweendaba zamva nje ezifunyenwe ngu-Instagram, sifumana ithuba lokusasaza iividiyo ngexesha lokwenyani, iividiyo ezingagcinwanga kodwa zicinywe ngokuzenzekelayo, kunye nenketho yokukwazi ukugcina amangeniso angathandwanga kakhulu kamva. I-Instagram ifike kwintengiso ngo-2010 kwaye kwathatha phantse iminyaka emithathu ukufikelela kwizigidi zokuqala ezili-100 abasebenzisi abasebenza rhoqo ngenyanga. Ukuza kuthi ga ngoku, inkampani ifikelele phantse kwizigidi ezili-100 zabasebenzisi ngonyaka ngamnye, nangona kule minyaka mibini idlulileyo, eli nani lenyuke kakhulu, eliye lavumela inkampani ukuba yongeze abasebenzisi abazizigidi ezingama-500 kule minyaka mi-4 idlulileyo.
Kwakukho ngo-2012, xa i-intanethi ye-intanethi ithathe isigqibo sokuthenga le nethiwekhi yentlalo yeefoto, ngaphezulu nje kwe- $ 1.000 yezigidigidi, inkampani ngexesha lokuthelekisa lalingenamali. Ukuzama ukwenza iqonga lenze inzuzo, i-Instagram isungule imikhankaso eyahlukeneyo ngokongeza iintengiso, into engakhange ihlale kakuhle kubasebenzisi, nangona kuyinto eqhelekileyo, kuba inkonzo kufuneka igcinwe ngandlela thile, kwaye ekuphela kwendlela yokufumana imali ukuba i-Facebook inokuxhaphaza inzuzo kungenxa yentengiso ukongeza ekuthengiseni idatha yethu nezinye iinkampani eziyinxalenye ye-Facebook.