Kuxhomekeke ekubeni uneminyaka emingaphi, kungenzeka ukuba uMculo.ly awuvakali ngathi uyinto kuwe, kwaye yile nethiwekhi yoluntu yeevidiyo, ezinye ithathwa njengomxube weVini kunye neSpapchat, isivumela ukuba senze, sabelane kwaye sifumanise iividiyo ukuya kuthi ga kwimizuzwana eyi-15 zihlala zikhatshwa ngumculo. Kwezi vidiyo, umlinganiswa ophambili unokuhamba ngokungqamanisa imilebe, azikhohlise, adanise okanye enze nabuphi na ububhanxa obuza engqondweni.
Ukusukela oko yasungulwa, le app ibisoloko ikho ejolise kumaqonga eselfowuni kwaye ngalo isinika ukuthengwa okwahlukileyo ngaphakathi kwesicelo. Ngokwengxelo yeThe New York Times, uMusicali.ly sele eza kutshintsha izandla ukuze abekho phakathi kwe-800 ne-1000 yezigidi zeedola
Inethiwekhi yentlalo, phantse nabaphulaphuli ababodwa abafikisayo, Imvelaphi yaseAsia kwaye inabasebenzisi ababhalisiweyo abaphakathi kwe-60 kunye ne-100 lezigidi kwihlabathi liphela, ibikhula kancinci kancinci kwaye okwangoku ikwazile ukuba neqela elikhulu labasebenzisi eMelika naseYurophu, into ekunzima kakhulu ukuyiphumeza Iinkampani zaseTshayina ngaphandle kokuchitha imali eninzi kwintengiso.
Inkampani ehamba emva kokuthenga yi-Bytedance, isihlanganisi seendaba ngoku esinabasebenzisi abangaphezulu kwezigidi ezili-100 e-China kwaye ifuna ukuba yenye indawo kuFacebook, inkampani evaliweyo ukungena elizweni. Ukuhamba kuka-Bytedance kugwetyelwe hayi kuphela ngabaphulaphuli ekujoliswe kubo kwesi sicelo, kodwa nokuba nakho ukusebenzisa ulwazi loluntu lwenethiwekhi ekuye kwangoko kwaba sisalathiso ngaphakathi nangaphandle kwe China.
I-Musical.ly isebenzisa ubukrelekrele bokubonelela ukunikezela iividiyo kubasebenzisi besicelo ngokusekwe kukhetho lwabo kunye nezinto abazithandayo, eziye zavumela ukukhula okungakholekiyo ukuba i-Bytedance ifuna ukuthatha ithuba kwi-aggregator yeendaba inani elikhulu labasebenzisi eli qonga linalo eUnited States kwaye ngesehlo uthathe udumo kwilizwe, ilizwe apho iinkampani eziphambili zaseAsia zaziwa kakhulu ngeAlibaba kunye neTencent.
