Iinkampani ezirekhodayo kunye nabo bajongene nokusasaza umculo ekugqibeleni baye baqonda ukuba oonomathotholo kunye nefomathi ebonakalayo banemihla yabo. Ngelixa kuyinyani ukuba eyona ndlela yokubulela umxholo womculo wesithixo kukuthenga i-albhamu yakhe, abasebenzisi abaninzi bayazi ukuba irekhodi leshishini alihambelani nomxholo abawunikayo, yiyo loo nto amaqonga e-Intanethi umculo weempawu ezinje ngeSpotify kunye neApple Umculo sele uthandwa kwaye utsale izigidi zabathengi kwimirhumo yabo yenyanga. Idatha yamva nje ishiya amanani amaninzi kwindlela iSpotify egcina ngayo iiakhawunti zeenkampani ezinkulu zokurekhoda kunye nomzi mveliso womculo ngokubanzi.
Kwaye kukuba ngokwe-International Federation yeRekhodi yeShishini, iinkampani zemveliso zomculo zikwazile ukwenza i-invoice kulo nyaka kungekho ngaphantsi kwe-15.700 yezigidi zeerandi. Isixa semali asibi mbi kwaphela, phofu siyi-5,9% ngaphezulu konyaka ophelileyo. Kodwa… Itshintshe njani imeko kushishino oluwe ngaphezulu kwama-40% kule minyaka ingamashumi amabini idlulileyo? Uninzi lwezityholo zikwimakethi yedijithali, iSpotify, iTunes, Apple Music kunye nezinye izinto ezivela kwezinye.
Ngokukodwa, isiqingatha sengeniso yezi nkampani sele zivela kolu hlobo losasazo, kuba bakhonza umculo kwimfuno nakwimihla ngemihla ukuya Ababhatali abaphantsi kwesigidi se-112Ukuba sibala abasebenzisi basimahla, kufuneka sijolise kubantu abazizigidi ezingama-212. Oku kuthetha ukuba umculo wemizi-mveliso ufumene olona qhelelwano kwi-intanethi, esele iphelisa umlo wokukhuphela ngokungekho mthethweni, enyanisweni, umxholo okhutshiweyo uwile kungekho ngaphantsi kwe-20,5% njengoko sixelelwe Uqoqosho lwedijithali, Eziziindaba ezimnandi zempilo yomxholo wedijithali.