Ukusukela kwinkonzo yomculo yokusasaza iApple, Apple Music, amaqonga omculo asasazayo incitshisiwe yaneendlela ezimbini: I-Spotify kunye ne-Apple Music ubuncinci kwihlabathi liphela, kuba zizo zombini iinkonzo kunye nelona nani liphezulu lababhalisi namhlanje.
Ngoku ukuba iSpotify idweliswe kwiNew York Stock Exchange, inkampani yaseSweden inoxanduva lokwazisa abanini zabelo rhoqo emva kweenyanga ezintathu malunga nendlela ezihamba ngayo iiakhawunti zenkampani kwaye, ngakumbi inani lababhalisi, inani lababhalisi abathi ifikelele kwizigidi ezingama-75. Njengoko kulindelwe, inani labasebenzisi basimahla lonyukile.
Namhlanje, I-Spotify inabasebenzisi abangama-99 ezigidi benguqulelo yasimahla, Ke ukuba sidibanisa zombini iinkonzo, inani labasebenzisi abasebenzisa iSpotify zizigidi ezili-174 zeedola. Inkonzo yesibini yokusasaza umculo nenani elikhulu labasebenzisi, iApple Music, inababhalisi abazizigidi ezingama-40, bonke bahlawulwe kuba inganikezeli ngemowudi yasimahla eneentengiso ezinje ngeSpotify, ukongeza kubasebenzisi abazizigidi ezisi-8 abayisebenzisayo. Ithuba leenyanga ezintathu lokuvavanywa simahla elinikezelwa yiApple kubo bonke abo bangekazami okwangoku.
Kwezi nyanga zintathu zidlulileyo, inkampani nayo iphumelele ukunciphisa ilahleko, isuka kwi-139 yezigidi zeedola kwilahleko eyabhengeza kwiinyanga ezintathu ezidlulileyo ukuya kubasebenzisi abazizigidi ezingama-41. Ezona zibikezelo zibalaseleyo zenkampani, ukubheja ukuba inani lababhalisi liza kusondela, kuncinci kakhulu, kubasebenzisi ababhalisiweyo abazizigidi ezingama-95, inani elinokusondela kodwa lingagqithi ukuba amanani okwamkelwa kwababhalisi abatsha aqhubeka nokugcinwa ukuza kuthi ga ngoku.