Kwiintsuku ezimbalwa ezidlulileyo besithethile malunga nokubuyiselwa umva kweWhatsApp ngokwemiqathango yesicatshulwa, kwaye kubonakala ngathi le nkqubo intsha yombuso apho abasebenzisi banokufaka khona ifoto, i-GIF okanye ividiyo encinci ethi isuswe kwelona licocekileyo I-Snapchat okanye i-Instagram style style, abasebenzisi abayithandi. Izikhalazo ziye ngqo kwii-ofisi zeZuckerberg kwaye sele begqibe kwelokuba babuyisele ukhetho ubume beetekisi kunye nezimo zevidiyo njalo njalo, njalo Kungenzeka ukuba kwiiyure ezimbalwa ezizayo isicelo siza kuhlaziywa ukongeza isicatshulwa kwakhona kuba abasebenzisi abaninzi sele benaso, kodwa okwangoku uninzi lwabasebenzisi abanalo inguqulelo entsha efumanekayo kwizixhobo zabo.
Kulindeleke ukuba olu hlaziyo lutsha lwesicelo lufike kwiveki ezayo kubo bonke abasebenzisi, kwaye yonke into ibonisa ukuba uhlobo lwe insiza ye-iOS inokuba yeyokugqibela ukuyifumana. Ngayiphi na imeko, olu hlaziyo alukho sezandleni zabo bonke abasebenzisi namhlanje, kodwa sinokubabona abasebenzisi esele benesimo kwifom yokubhaliweyo.
Okwangoku yonke le nto iyasothusa kuba sijongane nesicelo esikhonza ukuthumela nokufumana imiyalezo, kodwa into "yokuhleba" ibonakala ibaluleke kakhulu kule meko Kwaye ifumene abaphuhlisi ukuba babuyele umva kwisigqibo sokususa ilizwe elibhaliweyo. Nje ukuba ifumaneke kubo bonke siya kuyipapasha.