Izolo inkampani esekwe eCupertino ibhengeze iziphumo zoqoqosho ezihambelana nekota yesine yonyaka nalapho sinokubona ukuba ingeniso yenkampani kunye nokuthengiswa kwe-iPhone kuqhubeka ukwehla, into ethi bobabini abahlalutyi kunye nenkampani babesele bexele kwangaphambili. Inxalenye enkulu yesityholo sikwimakethi yaseTshayina, engasakhuli njengoko yenzile kule minyaka idlulileyo kwaye, njengoko sibonile kwidatha ebonelelwe yiApple, ukusebenza kwelo lizwe kuye kwehla nge-30%. Ezi ziphumo zezemali zikwasebenzisile ukuqinisekisa ukuxhomekeka kwe-iPhone kwinkampani, kuba imele i-60% yengeniso eyifumanayo.
Emva kokuba intetho igqityiwe, uTim Cook uphendule imibuzo malunga nezicwangciso zenkampani zangoku nezexesha elizayo. Omnye wemibuzo abasebenzisi abaninzi abafuna ukuyibuza kukuba ingaba ukunyamalala kwemakethi ye-Galaxy Note 7 kuyabanceda, njengoko abanye abahlalutyi beqinisekisile. UTim Cook uqinisekisile ukuba ababoni sibonelelo emva kokuduka kweNqaku 7 kwimarike, kuba inkampani ayinakho ukumelana nayo Ukuhlangabezana nemfuno ephezulu yeemodeli ezintsha ze-iPhone.
UCook akazange amangaliswe xa efumana lo mbuzo, kuyacaca ukuba ngomnye wabo babelindelwe ukuba ingxaki yokunyamalala kweNqaku 7 kubangele abasebenzisi abaninzi, kuba kuye kwanyanzeleka ukuba bakhangele ezinye iindlela kwintengiso. Ukunyaniseka, kufuneka kuqatshelwe ukuba azikho ezinye iindlela ezizezinye. Akukho siphelo kwintengiso esikunika ithuba lokusebenzisa i-S-Pen kunye nescreen sesixhobo. Eyona nto ikufutshane esinokuyifumana yi-9,7-intshi ye-iPad Pro, engeyiyo i-smartphone kodwa yithebhulethi kuphela.