Emva kweminyaka engaphezulu kwe-3 yokulinda, i-Apple iyivuselele ngokupheleleyo i-Apple TV zombini ukusebenza kwayo kunye nenkqubo yokusebenza eyilawulayo. Ngokusungulwa kwesizukulwana sesine, iApple yanika le bhokisi iseti yayo inkqubo yayo yokusebenza, efana kakhulu ne-iOS, apho abasebenzisi banokufaka usetyenziso kunye nemidlalo ngokungathi yi-iPhone, i-iPad okanye i-iPod touch. Abafana baseCupertino baqhubeka nokuthengisa imodeli endala, njengemodeli yokufaka kwesi sixhobo, kodwa ngokuhamba kwexesha uye waqonda ukuba umahluko mkhulu kakhulu kangangokuba akufanelekile ukuqhubeka nokuwuthengisa.
Gcina ukhumbula ukuba isizukulwane sesithathu i-Apple TV ayinayo ivenkile yayo kwaye ekuphela kwendlela yokukhetha ukusebenzisa umxholo ngesixhobo kusekwe kwimirhumo, efumaneka kuphela eUnited States. Ukuncitshiswa kwexabiso elithe lahlupheka esi sixhobo khange kube sisizathu esaneleyo sokutsala uluntu, kuba ukusebenza kwayo kukusebenzisa ividiyo eshukumayo kunye nokubonisa umxholo we-Mac, iPhone, iPad okanye iPod touch yakho. azinasizathu saneleyo sokuhlawula i-euro ezingama-79 ezixabisileyo, zakuba zincitshisiwe.
U-Apple wazise abasebenzi ngeposi yangaphakathi ngesiphelo sentengiso yesi sixhobo, nangona kwiinyanga nje ezidlulileyo besele siqala ukuba ngumsebenzi onzima ukuyifumana, kwiivenkile ezibonakalayo nakwi-intanethi. Ngale ndlela, iApple iqinisekisa ukuba nabani na onomdla kwiApple TV, jolisa kuphela kwiimodeli zesizukulwana esitsha esitsha ezisinika uluhlu olubanzi lwezinto ezinokuthelekiswa nemodeli yesizukulwana sesithathu.