Okwexeshana ngoku, baninzi abaphuhlisi bezicelo abazinikezela ngokusisigxina ekwenzeni usetyenziso lweevenkile ezimbini ezibaluleke kakhulu kwipanorama yangoku: Google Play kunye neApple App Store. I-Apple ibisoloko iphawulwa ngokuphatha ezi ziphucukileyo ngendlela egqibeleleyo kwaye ayitsho i-Apple, kodwa ngabadali abafanayo bezicelo kunye nemidlalo unyaka nonyaka, qhubeka nokuthemba iqonga lika-Apple ngaphezulu kweGoogle, njengoko kubonisiwe ngumvuzo amanani bawafumene amaqonga ahlukeneyo aphezulu kwimarike.
Kwelinye icala, siyabona ukuba iVenkile yeApple ihambile njani ekungeneni kwe-3.400 yezigidi zeedola ngo-2015 ukuya kwi-5.400 yezigidi eziveliswe kunyaka ophelileyo, oko kuthetha ukuba ukwanda kwama-60% xa kuthelekiswa nonyaka ophelileyo. Nangona kunjalo, Google Play ikhule nge82%, isukile ekungeneni i-1.800 yezigidi zeedola ngo-2015 ukuya kwi-3.300 yezigidi zeedola kunyaka ophelileyo, amanani angalunganga kwaphela kodwa aqinisekisa ukuba ivenkile yesicelo se-Apple iseyeyona ikhethwayo ngabaphuhlisi besicelo.
Kolu phando lupapashwe yi-SensorTower, sinokujonga ukuba zeziphi izicelo ezivelise eyona ngeniso ngokubanzi kuzo zonke iivenkile kunye. Kwivenkile yeApple, iSpotify, olona khuphiswano lukhulu kumculo weApple, ibeka kwinqanaba eliphezulu lilandelwa yiNetflix, Line, Pandona kunye neHBO ngoku. Nangona kunjalo, kuGoogle Play, asifumaniSpotify njengenye yezicelo ezivelise eyona ngeniso, kodwa ibe yiLayini, ilandelwa yiThenda, iPandora, iHBO ngoku kunye neLine Manga. Ukwenza olu luhlu, yonke into enokuthi ithathelwe ingqalelo njengomdlalo ayifakwanga, kwaye apho uClash Royale enokuthi abe ngoyena mmeli mkhulu kuwo omabini amaqonga.