Emva kokubhengezwa kweApple Watch, abavelisi abaninzi baphakamisa isikhalo, besithi iApple ifuna ukubasusa abenzi beewotshi zemveli. Umphathi omkhulu wale nkampani, ebesoloko ekhalaza malunga nokuphazamiseka okwenziwe ngu-Apple ngokungena ngokupheleleyo kwintengiso ebachaphazele ngqo, ngokungathi wayengowokuqala ukumilisela ismartwatch. Kwiinyanga kamva amarhe aqala ukusasaza ukuba iSwatch inokusebenza kwi-smartwatch ukuya gxuma intloko yakho kwihlabathi lezinto ezinxibekayo, kodwa enye into encinci ifanelekile, ubuncinci kude kube ngoku.
Amarhe amva nje ahambelana nenkampani kunye nokunxitywa kwawo acebisa ukuba iSwatch inokusebenza kwinkqubo yayo yokusebenza, iba yenye indlela kwi-watchOS ze-Samsung, i-Android Wear kunye neTizen, umbono wokuba ekubonweni kokuqala kubonakala ngathi awunakulinganiswa kodwa ngokwee-Maximum abo banoxanduva kuba inkampani iya kuba nesizathu esingaziyo namhlanje. Abanye abavelisi bewotshi baseSwitzerland bathanda U-TAG Heuer, ukubheja kwi-Android Wear ngaphezulu konyaka ophelileyo kwaye sele besungule iimodeli ezimbini kwintengiso, eyokugqibela iboniswe kwiintsuku ezimbalwa ezidlulileyo kwaye okwangoku kubonakala ngathi benze kakuhle. I-Fossil, enye iwotshi, ikwabheje kwi-Android Wear.
Nangona kunjalo, i-Samsung isebenzisa eyayo inkqubo yokusebenza, iTizen, inkqubo yokusebenza ebonisa ukusetyenziswa okungcono kakhulu kunye nokusebenza ngokufanelekileyo kunokuba sinokufumana kwizixhobo ezilawulwa yi-Android Wear. Mhlawumbi umbono kaSwatch kukwenza izixhobo eziyilelwe isoftware yazo, njengeApple kunye neSamsung., umbono onokubiza imali eninzi kwaye ekugqibeleni awuphumeleli kwintengiso. Inkampani yaseSwitzerland kufuneka iyeke ukuzama kwaye ingene kwimarike nge-Android Wear okanye iTizen, kwaye ekuhambeni kwexesha kwaye kuxhomekeke kwindlela ephefumla ngayo, qala ukuvavanya ngenkqubo yayo yokusebenza.