Inethiwekhi enkulu kunazo zonke emhlabeni, ukuba asithathi ngqalelo i-Weibo e-China, ijolise iminyaka eliqela ekunikezeleni inkqubo yevidiyo edibeneyo efana naleyo inikwa yi-YouTube, kodwa ngokungafaniyo ne-YouTube, asinakho ukwenza uphando oluthile kwinto kungenjalo sinomdla. Yonke imihla zininzi iividiyo ezilayishwa kwiqonga lenethiwekhi yoluntu kwaye emva kweminyaka eliqela isebenza, lixesha lokuba uqale wenze inzuzo kutyalo-mali ekufuneka yenziwe yinkampani. Njengoko sinokufunda kupapasho lwe-Recode, izicwangciso ze-Facebook ezizayo ziya kuqala ukongeza intengiso kwiividiyo ukuba baxhonywe kwinethiwekhi yoluntu.
Okwangoku iYouTube ihlala ibonelela ngentengiso ekuqaleni kwevidiyo kwaye ngokuxhomekeke kubude bayo sinokufumana ezinye iintengiso ngaphakathi kuyo, iintengiso eziphazamisa ngokupheleleyo ividiyo esiyibonayo. I-Facebook ngokuchaseneyo izakuqala ukubonisa izibhengezo zentengiso emva kokuba imizuzwana yokuqala engama-20 idlulile yevidiyo ekuthethwa ngayo, ukuba ubude bayo abugqithi kwimizuzwana engama-90. Abaqulunqi bomxholo baya kufumana i-55% yengeniso yentengiso kunye ne-Facebook eseleyo.
Kunyaka ophelileyo, Abasebenzisi benethiwekhi yokuncokola basebenzise ngaphezulu kwe-100 yezigidi zeeyure zevidiyo mihla le, kwaye ukufakwa kwentengiso kuya kuba yindlela elungileyo yokuqala ukwenza le nkonzo ibe yinzuzo kunye nokubonelela ngomthombo omtsha wenkampani. Kodwa umbono ka-Facebook ukwabandakanya ukutsala i-YouTubers, ukuhambisa inani labo labalandeli kwinethiwekhi yoluntu. Ukuthatha ingqalelo ukuba ipesenti ehlawulwa nguFacebook kubadali bokuqukethwe iyafana neYouTube ehlawula, uninzi kuya kufuneka lutshintshe izinto kwi-YouTubers ukuba zitshintshe ukusuka eqongeni ukuya kwinethiwekhi yoluntu.