UGoogle yinkampani enikezela inani elikhulu leenkonzo kubo bonke phantse zonke simahla. Enye yeenkonzo ezininzi ezinxulumene neemephu zikaGoogle yiPanoramio, inkonzo evumela abasebenzisi ukuba balayishe iifoto ezenziwe ngombala, iifoto ezibonisiweyo xa abasebenzisi bekhangela iimephu zenkampani. Inkampani esekwe kwiMountain View ithumela i-imeyile kubo bonke abo basebenzisanayo abakhe basebenzisana nale nkonzo ibhengeza oko kungaphelanga inyanga, inkonzo ayisayi kubakho, ngenxa yoko ayisayi kuphinda ibekhona ukongeza iifoto.
UGoogle uyifumene le nkonzo ngo-2007 kwaye kule minyaka ibiyinxalenye ebaluleke kakhulu yolwazi esinikwa yinkonzo yemephu zikaGoogle. Nge-4 ka-Novemba, inkonzo izakuyeka ukusebenza, nangona iifoto ezinxulumene noko ziya kuqhubeka ukubakho kwimeko yokuba abasebenzisi abazithumeleyo kule nkonzo bafuna ukuzikhuphela. Ukuvalwa kwale nkonzo akuthethi ukuba uGoogle uza kuyeka ukwenza le nkonzo eluncedo kubasebenzisi abaninzi, ukusukela ngoku izakuba yinkonzo Izikhokelo zeNgingqi ezifakwe kwiimephu zikaGoogle, ziya kusivumela ukuba sabelane ngeefoto zethu noluntu.
UGoogle usisebenzisile xa evala inkonzo, ukuququzelela kangangoko kunokwenzeka utshintsho kule intsha asinike yona, ukuba nje isinika enye indlela, ke uGoogle uya kwenza ikopi ezenzekelayo yazo zonke iifoto ezikwiialbham fayile ukuze sikwazi ukubasindisa kwiqela lethu ngaphandle kokuya nganye nganye, nangona ikwasinika ithuba lokuba sikwazi Khuphela zonke iifoto esizongeze kwifayile ecinezelweyo kwifomathi ye-zip, Ngokukhetha iinketho zoqwalaselo lwePanoramio.