Kule mihla inethiwekhi yoluntu i-Facebook iyabethwa naphi na kwaye eyona nto inobungozi kwinkampani uqobo kukuba umphathi wayo kunye nomphathi omkhulu, UMark Zuckerberg, akabonakali ndawo njengoko wenzayo kumaxesha angaphambili apho uthungelwano lwasentlalweni "lwangena engxakini" ke loo nto iyenza mbi ngakumbi le ngxaki.
Kubonakala ngathi ngeli xesha ihlazo likaFacebook linamandla ngakumbi kwaye kuyenzeka ukuba amaqonga ayenzelwe ukuba ususe inethiwekhi yoluntu ngokusisigxina kwiikhompyuter zakho, into eyenzekileyo kwizihlandlo ezidlulileyo kodwa leyo ngeli xesha kubonakala ngathi liyasebenza ngokwenene.
Imiba enxulumene nobumfihlo bomsebenzisi
Ngaphandle kwamathandabuzo, ukuba nabani na kuni ebengekho emqolombeni iintsuku ezininzi, uya kwazi ukuba eyona ngxaki inkulu inxulumene nemfihlo ye-Facebook kunye idatha evuza kubasebenzisi abangaphezulu kwezigidi ezingama-50 zale nkonzo. Iindaba ezityhilayo ezivela kwimithombo yeendaba ezinje ENew York Times amaphephandaba UMgcini noMjongisisi, kunye neengxelo ezahlukeneyo zaseburhulumenteni ezikhutshwe ngu yeyakho Facebook Banikezela ubukhulu bengxaki eyenziwe sesi siqendu.
Ngaphandle kwamathandabuzo idatha ayibiwe, ayenziwanga ngobuqhetseba okanye yabhengezwa ngobuqhophololo kwicandelo lokucebisa laseCambridge Analytica, ke ngoko isiphithiphithi esithe savela nalo mbandela sikhulu ukuba kunokwenzeka. Izigidi zedatha efunyenwe kolu ngcebiso kwaye yavela kuFacebook, Zasetyenziswa ngokuthe ngqo kwiphulo lase-UK Brexit kwaye ngexesha lonyulo lwe-2016 e-US, apho uTrump waphumelela ngokufanayo.
Ngubani uCambridge Analytica?
Ewe, ngokomgaqo kwaye "ngaphandle kokwenza into engekho mthethweni" eli cebo lifumene idatha yabo bonke aba bantu kuFacebook. ICambridge Analytica inoxanduva lokuncedisa kwimikhankaso yezopolitiko, nge inkampani yayo yabazali Strategic Communication Laboratories, e-helm. Le femu inolwazi oluvela kwimithombo emininzi kwaye kunye nabo benza uphando ukwenza "iiprofayili" zabavoti kwaye ngaphandle kwamathandabuzo oku kuchaphazela ukwaziswa kwabo bakufumanayo, esinokuthi sisicwangciso-qhinga sentengiso yezopolitiko ukuba siye ngqo kubo.
Le nkampani inedatha ngaphezulu kwe-230 yezigidi zabavoti baseNyakatho Melika, ekungathandabuzekiyo ukuba singathi luluntu luphela oluthathela ingqalelo ukuba kukho malunga nezigidi ezingama-250 zabantu abakwiminyaka yokuvota eUnited States. Ke sele sinenxalenye yesibini yengxaki etafileni. Ukulawula unyulo kunokwenzeka ngalo mzuzu kwaye ngakumbi kuthathelwa ingqalelo ukuba iphulo likaDonald Trump liqeshe iCambridge Analytica ukwenza imisebenzi yedatha ngexesha lonyulo luka-2016, oluza kuba kukufumana idatha kunye nokwazisa ngeposi ngqo ukufumana iivoti.
UCambridge Analytica wayifumana njani idatha yomsebenzisi kaFacebook?
Ewe, njengoko benditshilo ekuqaleni kweli nqaku, inkampani ayikhange igqogqe, inyanzele ukungena okanye ukuphazamisa ukufumana idatha ngakumbi kubasebenzisi abakuFacebook. Ufika u-Aleksandr Kogan, uprofesa kwiYunivesithi yaseCambridge, owathi, ngenxa yesicelo "thisisyourdigitallife" awayeyisebenzisa ukufumana iiprofayili kunye nokufunda ubuntu babasebenzisi be-Facebook njengophando, weza ICambridge Analytica ngaphandle kwemvume ethile evela kubasebenzisi.
Oku kuhlala kuyinto eqhelekileyo xa sibhalisela nayiphi na inkonzo, isicelo okanye okufanayo neakhawunti yethu kaFacebook, kodwa ingxaki kukuba bonke abahlobo bethu, abantu esibaqhelileyo kunye nabanye abasebenzisi abanokufikelela kwiprofayili yethu nabo bathatha inxaxheba kweli nyathelo ledatha, Ke ngoko ifemi inokufikelela kwizigidi zabasebenzisi ngokulula ngeprofayile yethu, ngumtya.
"Nangona uKogan efikelele kolu lwazi ngokusemthethweni nangokusebenzisa iindlela ezifanelekileyo ezazilawula bonke abaphuhlisi kuFacebook ngelo xesha, akazange ayithobele imithetho yethu, utshilo uPaul Grewal, usekela-mongameli we-Facebook kunye nomcebisi wezomthetho. yingxelo.
I-Facebook ivaliwe ukufikelela kwiCambridge Analytica
Ukuba ulwazi kwizicelo esizifumanayo nomsebenzisi wethu we-Facebook lusemthethweni, kutheni ungavumi ukufikelela kwiCambridge Analytica? Kubonakala ngathi emva kokucela ukususwa kwedatha yobuqu yabasebenzisi kwaye bayifikelela ngaphandle kwengxaki, kubonakala ngathi azizange zisuswe ngokupheleleyo.
Iinkcukacha zabasebenzisi zabelwana ngezicelo esingena kuzo kumsebenzisi weFacebook kodwa ezi azinakho "ukuzithengisa" kunye nazo nangaphantsi kwemvume yethu, into eyayenziwa yiCambridge Analytica de Ngo-2015, i-Facebook ngokwayo isuse ukufikelela kwabaphuhlisi besicelo kubahlobo bethu kwinethiwekhi yoluntu. Le yayiyindlela "esemthethweni" yokufumana idatha eyimfihlo yabantu abazizigidi ezingama-50 abathi UKogan ngengozi utshintshele eCambridge Analytica.
Iphulo elihambileyo kunye nokungabikho kukaZuckerberg
Ngokusengqiqweni, iBrexit e-United Kingdom okanye unyulo e-United States ngumba ophambili wokumisela ikamva lelizwe, ke oku kuyinyani ngokwaneleyo ukuthatha amanyathelo angqongqo. Amawakawaka abasebenzisi ayakhankasela ukuba sicime iakhawunti yethu ye-Facebook, into eya kuthi ngokuqinisekileyo ichaphazele inethiwekhi yoluntu esele iviwe kwimarike yemasheya emva kokubetha okunzima. Ngaba ukuvota kungabanjiswa ngenxa yolwazi olufunyenwe kuFacebook? Oku kuhlala kucacisiwe, kodwa ngokuqinisekileyo kuyanceda kakhulu ukusasaza ukwazisa kubavoti kwaye "bahlasele" ngokuthe ngqo kwiindawo ezifanelekileyo zokwenza njalo.
Kwicala lakhe uMark Zuckerberg, okuhlala kubonakala ngamaxesha anzima kunye nengxelo kwinethiwekhi yayo, ayiveli kwaye oku kubeka umoya oshushu ngakumbi. EWashington nase-United Kingdom, abameli bezomthetho kunye namanye amagosa bafuna ubukho bukaZuckerberg, into angakhange ayenze ukuza kuthi ga ngoku kwaye ezohlwaya ukuthembeka kokukhuselwa kwedatha ku-Facebook ngokunxulumene neenkqubo zonyulo, trolls kunye nobugebenga obunokufunyanwa kwinethiwekhi yoluntu.
Akukho nto ingako sinokuyenza ngaphandle kokurhanela ulwazi esilubeka kwinethiwekhi, kodwa le yinto yobuqu kwaye nangona silumkile ngayo, Kule meko, ukufikelela kwidatha yethu kwenziwa "ngabahlobo" abasebenzisa iziqinisekiso ze-Facebook ukungena kwimidlalo okanye efanayo, ke akukho nto ingako yokwenza ... Ewe, singayisusa inethiwekhi yoluntu kwizixhobo zethu, kodwa oku akucaci kum ukuba kuthandwa ngumntu wonke ke kusezandleni zakho.