Kwezi veki zimbini zidlulileyo, abafana abavela kuFacebook, ngakumbi uMark Zuckerberg, intloko yenethiwekhi yoluntu, bebejongile Enye yeengxaki ezinkulu zomfanekiso wenkampani phantse oko yadalwa. Ezinye iinkampani ezinkulu ezinje ngeTesla okanye iPlayBoy zijoyine intshukumo ye- # DeleteFacebook kwaye bayishiya ngokupheleleyo inethiwekhi yoluntu.
Inkampani yaseCambridge Analytica yayinokufikelela kuphando kuFacebook ukuya ngaphezulu kweeprofayili zomsebenzisi ezingama-50 ezigidi kuFacebook, ubuncinci yile nto yayikholelwa ekuqaleniKuba uthungelwano lwentlalo luqinisekisile ukuba olu lwazi luvuzayo luchaphazele abasebenzisi abazizigidi ezingama-37, ukuze inani elipheleleyo labasebenzisi abachaphazelekayo lenyukele kwizigidi ezingama-87. Kodwa lo mzobo awunakuphela apho.
ICambridge Analytica, yinkampani yohlalutyo eqeshiweyo, phakathi kwabanye abaninzi, nguDonald Trump ukuya uphumelele unyulo lwaseMelika ngo-2016. U-Analytica wayezinikezele ekwenzeni ushicilelo lobuxoki olujolise kubasebenzisi ababenolwazi kwiiprofayili zabo, ukuba nefuthe kwisigqibo sabo sokuvota. Le nkampani ikwabandakanyeka kwivoti yase-United Kingdom ngokuhlala kwayo kwi-European Union, iBrexit, kwaye kukho amarhe okuba inokuba nefuthe nakweminye imicimbi ebalulekileyo yezopolitiko.
Ukuzama ukuhlamba umfanekiso wakhe kancinane, inethiwekhi yoluntu nje - ucime umsebenzi wokukhangela osivumele ukuba sifumane abanye abasebenzisi ngenombolo yomnxeba okanye nge-imeyile, ezinye iinketho ezinokuthi zingasasebenzi kuqwalaselo lwenethiwekhi, kodwa ezenziwa zasebenza ngokungagqibekanga. Ikongeze izithintelo kwi-API apho iinkampani zinokufikelela khona kwidatha yomsebenzisi, kodwa hayi kuFacebook kuphela kodwa nakwi-Instagram.
Ukusukela nge-9 ka-Epreli, iFacebook iya kwazisa bonke abasebenzisi ekwabelwana ngedatha yabo yiCambridge Analytica ukongeza kubandakanya ikhonkco kukhetho loqwalaselo lukaFacebook jonga zombini ulwazi ekwabelwana ngalo kunye nezicelo ezinokufikelela Okwangoku kwidatha yethu, usetyenziso esele sigunyazisile ngaphambili, nokuba kukusebenzisa usetyenziso okanye inkonzo yewebhu.