Ukuba ungumthengi oqhelekileyo weYouTube, ngokuqinisekileyo uya kube uyibonile indlela ezinye iividiyo ezibonisa ngayo inani elikhulu leenkcazo kwividiyo yonke okanye ekupheleni kwayo, amagqabantshintshi ngamanye amaxesha athatha indawo eninzi kangangokuba angasivumeli ukuba sonwabele ividiyo ngokwayo. Ngaphaya koko, kuxhomekeke kumsebenzisi opapashe ividiyo, kusenokwenzeka ukuba umgangatho wevidiyo ushiya okuninzi okufunwayo kwaye wonke umsebenzi owenziweyo uhlela ividiyo awunamsebenzi kunye nezichasiselo ezikumgangatho ophantsi kakhulu.
Emva nje konyaka, UYouTube uphumeze inkqubo entsha yamakhadi, inkqubo emanyanisa indlela esinokunikela ngayo ngolwazi olongezelelweyo kubalandeli bejelo lethu. Amakhadi afakwe kwelinye leekona zevidiyo kwaye asinike, ixesha elifutshane, ulwazi olunxulumene nezinye iividiyo kwitshaneli efanayo. La makhadi anendawo encinci kwaye akukho xesha lichaphazela ukujongwa kweevidiyo. Zikwahambelana nezicelo eziphathwayo, into engenzekiyo ngeenkcazo.
Emva kokuhlala kunye ixesha elingaphezu kobulumko lokuqinisekisa ukuba yeyiphi eyona ndlela isetyenziswa kakhulu ngabasebenzisi, iqonga levidiyo likaYouTube lisanda kubhengeza ukuba Izichasiselo azisayi kufumaneka njengendlela yokongeza ulwazi olongezelelweyo kwiividiyo, ngoko siza kongeza amakhadi kuphela. Isigqibo sikaYouTube sikhuthazwa kusetyenziso olusetyenziswa ngabasebenzisi. Okwangoku kuphela ngabasebenzisi abangama-30 abasebenzisa izichasiselo, ngoko akukho ngqiqweni ukuqhubeka ubanikezela njengokhetho lokuxhasa iividiyo.
Lo mlinganiselo iqala ukusebenza nge-2 kaMeyi ezayo, umhla eziya kufumaneka ngazo zombini ezi nkonzo, kodwa ukususela ngaloo mhla siya kukwazi ukongeza ulwazi olongezelelweyo kuphela ngamakhadi. Zonke iividiyo ezinikezela ngezichasiselo ngoku endaweni yamakhadi ziya kuqhubeka nokuzibonisa kodwa asizukwazi ukuzihlela, kwaye ukuba siyakwenza oko kuya kuba kukubuyisela amakhadi.