Kutshanje bendifunda inqaku malunga nendlela yokusebenza- liphi igama - Isicwangciso kwimidiya yoluntu, apho ingcali yokubuka iindwendwe ichaza oomatshini bokulandelela utyalomali kwimidiya yoluntu.
Ukusuka kwinto efundiweyo, eyona nto inomdla kukwazi ukuba ngokwezifundo zamva nje malunga neepesenti ezingama-75 zabathengi- kwi-Intanethi - jonga kwizalathiso kumajelo eendaba ezentlalo ngaphambi kokuba uqhubeke uthenge.
Oko kunokwenzeka, ubukhulu becala kungenxa yemali yokuqhatha kunye nenkonzo engekho mgangathweni kuyo yonke i-Intanethi. Ukunyaniseka, ngumkhwa wakudala wokuba ndikhangele ukuba le okanye le nkampani ixeliwe ngenkonzo embi, okanye ukuba imveliso endinomdla kuyo inegama elihle okanye elibi.
Kwaye kulapho i-Facebook inokwenza umahluko phakathi kwegama elilungileyo okanye elibi.
I-Facebook idlulela ngaphaya kokwabelana ngokuzonwabisa
Ngapha koko, yonke imihla kuyabonakala ngakumbi ukuba i-Facebook iyazibeka njengejelo lonxibelelwano elisebenzayo. Ngelixa kuyinyani ukuba uninzi lwabasebenzisi be-Facebook balapho befuna ukuzonwabisa, kuyinyani ukuba ayizokwabelana ngeefoto kunye neevidiyo kuphela. Amava emihla ngemihla ekwabelwana ngawo kunye nokufumana iinkonzo okanye iimpahla kwi-Intanethi yinxalenye yobomi bemihla ngemihla bezigidi zabantu; uninzi lwabo basebenzisayo be-Facebook.
Ngubani oye waqhathwa okanye wafumana inkonzo esemgangathweni ongafanelekanga ukuba angakulungeli ukuyikhwaza kuphahla lwendlu- imimoya emine kaFacebook? Mhlawumbi bambalwa abantu abanokusixhathisa isilingo, kwaye kuyacaca ukuba kwixa elizayo njengoko abasebenzisi be-Facebook beqonda ukubakho kwempembelelo esi sixhobo sinikezelayo, kuya kuba rhoqo ukufumana iingcebiso-ezilungileyo nezingalunganga- zokuba okanye ezichaseneyo. .
Ngaba iluncedo njani i-Facebook kwiinkampani?
Ikwanguloo mnxeba wawunokuwenza xa uvela kwimarike enkulu, okanye le imeyile yayinayo ngelo xesha. Ngumahluko okhoyo kuFacebook umnxibelelwano "ubuso ngobuso" - phantse sithetha.
Ayisiyokufumana kuphela iintengiso zentlalo, nangona isenza isifaniso nenjini yokukhangela kuGoogle, kufana nokudlulisa ubukhoboka be-SERPs nge-Adsense. Kodwa-kwaye ngokungafaniyo noGoogle- izibonelelo zikaFacebook azikhawulelwanga ngesikhundla.
I-Facebook ivumela ukuthatha ithuba lokunxibelelana "nomthengi kubathengi", i-C2C, kunye neemodeli zeshishini ezintsha ezenziweyo zisekwe kule paradigm ye-e.
Isiseko somgaqo osisiseko owenza ukuba i-Facebook ibe sisixhobo sokuthengisa esisebenzayo: ukuhanjiswa ngokuthe ngqo kolwazi phakathi kwabantu (abahlobo). Kwaye lolona nxibelelwano lusondeleyo xa usabelana ngolwazi ekufuneka lusetyenziswe ziinkampani. Isizathu? Ilula kakhulu.
Utyalo mali kwiMithombo yeendaba yeNtlalontle ukubeka iMveliso kwiNkqubo-sikhokelo yokuThembakala emehlweni kaMthengi
Kwiminyaka elishumi elinesihlanu eyadlulayo ukuthengisa imveliso kwakucacile ngokuthelekisa. Ukusasazwa kwimithombo yeendaba zemveli kwakusebenza kwaye kwakulula ukubala imbuyekezo kutyalo mali lomkhankaso wentengiso. Abathengisi bahlala bebaxa izibonelelo zemveliso, kodwa kubantu abaninzi bekungekho lula ukwahlula umahluko.
Namhlanje, kunye nenani lolwazi olukhoyo, uluntu lubaluleke kakhulu kwaye lunolwazi olungcono kunokuba lwaluneminyaka elishumi elinesihlanu eyadlulayo. Akusekho lula ukutsho ukuba eyona mveliso intengiso inikezelwa, kuba umthengi onokubakho uya kuba kukukhangela okumbalwa, ukucofa kunye nokunxibelelana kude nokwazi ukuba yinyani okanye akunjalo.
Yiyo loo nto imithombo yeendaba-umz. I-Facebook-bonelela ngoncedo olungenakuthelekiswa nanto ekuboneleleni ngentembeko kwimveliso. Kwahluke kakhulu kumthengi ukubona intengiso ethi uJuan Pérez uyangqina ukuba imveliso igqwesile, ukubona ukubhala kwibhodi kaFacebook kaIván Cadena ethi uyithengile imveliso kwaye wenza kakuhle. Okungakumbi ukuba u-Iván Cadena yinxalenye yabafowunelwa bam, okanye ngumntu wam.
Abasebenzisi banokukhuthazwa ukuba bavelise buzz Iimveliso ezinikezelwayo
Mhlawumbi-kwaye nditsho nje mhlawumbi-kuya kuba lula kwiindawo ze-Ecommerce ukuququzelela olo hlobo lonxibelelwano. Njani? Nangona ndinokucinga ngeendlela ezininzi zokuququzelela kunye nokukhuthaza olu hlobo lokuhamba konxibelelwano.
Umzekelo, ngaba ukhe wacinga ukuba ngubani oza kuthatha ii-API ezivulekileyo zikaFacebook- ukubandakanya iwijethi okanye iplagi evumela umthengi ukuba abhale uphononongo lwemveliso kunye / okanye inkonzo kwaye ayithumele njengomyalezo kwiprofayili?