Izolo nje sibone imiphumela yezimali yenye yezinkampani ezibaluleke kakhulu emkhakheni wezobuchwepheshe, i-Apple. Kulezi imiphumela yekota yesithathu inkampani Ukukhula kwe-apula elilunyiwe akukaze kubonakale njengokubalulekile njengakwezinye izindawo ezedlule, kepha izibalo ezitholakele zilungile impela.
Impela i-Apple isengenye yezinkampani ezibalulekile kulo mhlaba wobuchwepheshe futhi lokhu kuyabonakala, kepha ukukhula akuzange kube kuhle njengoba inkampani ibingathanda futhi yingakho ezinye izitatimende ze-CEO yayo uTim Cook zingaphikisana ngandlela thile uma sicabanga ukuthi ekuqaleni konyaka uye washiya ukuwa ukuthi lokhu kube unyaka wesikhumbuzo seminyaka eyishumi ye-iPhone futhi manje uphikisana nokukhula okuphansi ngenxa yamahemuhemu alokho okuthiwa yi-iPhone ...
Ngamafuphi, asisho ukuthi unyaka omubi ku-Apple futhi kuncane kakhulu uma kubhekwa ukuthi leli kota lesibili lonyaka abalizuzile Imali engenayo engama- $ 52.900 billion. Ngokusobala lena yimininingwane eyinhloko okufanele ibhekwe ngaphambi kokungena ukuhlola ukuthi yini okwenziwayo okungalungile nokuthi kwenziwa kahle. Uma sikushilo lokhu, singasho vele ukuthi esimweni se-iPhone - umkhiqizo wezinkanyezi we-Apple iminyaka - izuze ukwanda kwemali engenayo ye-1% futhi amadivayisi ambalwa athengiswa kunangesikhathi esifanayo ngonyaka odlule, okusho ukuthi i-fiasco encane.
Abakwa-Apple nabaphathi bayo baphume bexwayisa ukuthi lokhu kwehla okuncane kungadalwa amahemuhemu aqhubekayo mayelana nemodeli elandelayo ye-iPhone, kepha kusobala ukuthi kufanele sikhumbule ukuthi sibhekene ne-iPhone enomklamo ofanayo ongaphandle we-iPhone 6 (enezinguquko ezincane kanye noshintsho olukhulu lwekhamera embaxambili kumodeli ye-7 Plus) nokuthi lokhu kungathinta nokuthengisa yize uqalise uhlelo lwe-iPhone (RED) ezinsukwini ezimbalwa ezedlule, okokuqala emlandweni wenkampani.
Noma ngabe yikuphi, i-Apple inenselelo kulo nyaka futhi ukuthi unyaka nonyaka sekudlule ukuthengiswa kwe-iPhone, ngakho-ke siyaqiniseka ukuthi bafuna ukuqhubeka nokungeza ukuthengisa futhi bazokwethula i-iPhone enobuhlakani bangempela njengoba uTim Cook aphikisa ekuqaleni konyaka.