Ekupheleni konyaka odlule, Adidas umemezele izinhlelo zayo zokubuyisa konke ukukhiqizwa kwezicathulo kule nkampani eJalimane kusukela ngo-2016. Unalokhu engqondweni, inkampani yaqala ukwakha ifektri entsha ozosebenza kuyo ngokuphelele ngamarobhothi, le phrojekthi entsha yabhabhadiswa njenge Isivinini. Kanye nalezi zindaba, kwabuye kwavezwa ukuthi lesi sitshalo esisha esisezweni laso esidabuka kuzolandelwa esinye esenzelwe ngokukhethekile ukunikeza izicathulo emakethe yase-US.
Ngemuva kwaso sonke lesi sikhathi, i-Adidas ekugcineni ibonakala inezinto ezicace bha njengoba besanda kumemezela ukuthi, ngesinye isikhathi ngo-2017, le American Speedfactory entsha izovula iminyango yayo. Phakathi kwemininingwane emisha abasanda kuyinikeza, sifunda ukuthi i-giant yezemidlalo ekugcineni ikhethile Atlanta njengendlunkulu yayo, imboni entsha evelele cishe ngamamitha-skwele ayo angama-7.000 lapho, ngokusho kwe-Adidas uqobo, ekupheleni kuka-2017 abanye Ama-sneaker angama-50.000.
I-Adidas ifuna ukuncika kakhulu ekukhiqizweni kwayo e-Asia
Noma kungabonakala njengokuphambene, lokhu kuyi- ivolumu yokwakha encane kakhulu Uma sibheka ukuthi inkampani yakhiqiza cishe amateki ayizigidi ezingama-301 ngonyaka odlule, yize, njengoba besho e-Adidas, lokhu kumane kuyisiqalo ngoba lokhu kuzokwenza i-Adidas iqale ukuthembela kakhulu kuzikhungo nezimboni zenkampani e-Asia, eminye yayo ihlolisisiwe ngemikhuba yokusebenza engahambisani nezimiso zokuziphatha.
Ngaphandle kokuthi ifektri yakhelwe ukuthi imikhiqizo ikhiqizwe ngezinga eliphezulu kakhulu, ngenxa yokusetshenziswa kwe- a ulayini womhlangano ozenzakalelayo ngokuphelele, iqiniso ukuthi ukwenza ukuthi sonke isitshalo sisebenze ngokuphelele cishe imisebenzi engu-160 izovulwa kwabasebenzi babantu yize, ngeshwa, kungacaciswanga ukuthi hlobo luni lomsebenzi okufanele bawenze.