I-iPhone 5 ifike emakethe inesikrini esingu-4-intshi nezinto ezintsha ekwakhiweni kwayo, ishiya ingilazi ngemuva. Kepha futhi bekuyikhanda kubasebenzisi abathenga le divayisi ngombala omnyama, ngoba ukumbozwa kwensimbi kwaqala ukukhombisa ukulimala kokungqubuzana okuncane, yize idivayisi yayivikela zonke izinto ezithinteka kakhulu zedivayisi ngekhava. Esizukulwaneni esilandelayo, i-Apple yawususa ngokuphelele lowo mbala ngokudlala ngobuhlanya ngenkinga engenhla ngokumangalela lokho ukuba ngumkhiqizo we-aluminium oklwebekile kungaveza umbala wayo wemvelo.
Ngenkathi i-Apple yethula i-iPhone 7 ngombala omnyama ocwebezelayo, abezindaba abaningi babencoma umbala omusha kodwa ngasikhathi sinye bakugxeka kakhulu ukukhetha kuka-Apple, ngoba le divayisi babe nawo wonke amavoti okuba yi-iPhone 5 entsha. Kepha cha. Akubanga yilo mbala oqala ukudala izinkinga enkampanini, kepha uzakwabo ekugcineni kwe-matte. Ikhasi lokwesekwa lakwa-Apple ligcwalisa abasebenzisi abathi i-iPhone 7 yabo entsha kamatte emnyama ilahlekelwa ngopende wayo.
Njengokwejwayelekile ku-Apple, impendulo ayinikeza bonke abasebenzisi abakhombisa le nkinga ukuthi ayihlanganisiwe iwaranti. Futhi, inkampani ayifuni ukubhekela inkinga ngenye yamadivayisi ayo, idivaysi engeyona eshibhile. Isikhathi esithile manje, izinkinga ezibhekene namadivayisi akhiqizwe yi-Apple, njengesikrini se-iPhone 6 Plus, ibhethri le-iPhone 6s futhi manje ukukhishwa kwe-matte black iPhone 7, kushiya inkampani endaweni embi, ngoba ekuqaleni ayikaze ibone ukuthi kungaba inkinga yokukhiqiza noma yokwakha yedivayisi, ehlala isola umsebenzisi wokugcina.
Ngaphambi kokwenza isimemezelo esisemthethweni, inkampani kufanele iphenye izinto zalawa matheminali ukubheka ukuthi ngabe ngenhlanhla wonke amatheminali ahlangabezane nale nkinga, noma ayahlupheka, ayingxenye yenombolo efanayo, okungakhombisa ukuthi bekuyinqwaba ethile ethintekile yile nkinga, ukuze kufakwe esikhundleni sedivayisi futhi kususwe konke ukungabaza ngokuqina kwale divayisi ethile. Kepha kubonakala sengathi i-Apple isijwayele futhi isithande ngentengo kaDon Quixote Bayeke bakhulume ngami, noma ngabe kubi.