Ayikwazi ukuphuthelwa i-hype yokugcina yonyaka, i-hype ehlotshaniswa noMario wasenganekwaneni, uplamba owaziwa kakhulu emhlabeni futhi kusukela ngoDisemba 15 owedlule usuvele utholakala ku-App Store ngendlela yeSuper Mario Run. Lo mdlalo, othole inani elikhulu lezibuyekezo ezingezinhle, ngoba abasebenzisi abazimisele ukukhokha ama-euro ayi-10 abiza umdlalo ogcwele. Lokhu kubuyekezwa okungekuhle, yize kukhiqize ukulanda okungaphezulu kwezigidi ezingama-37 zohlelo, kudale ukuthi inani lenkampani lehle emakethe yamasheya, njengoba simemezele ezinsukwini ezimbalwa ezedlule.
Kepha akuwona wonke umuntu oveze ukungakhululeki kwabo ngokukhokha ukuze badlale, okuyinto abanye abasebenzisi abayijwayele kabi, ngoba kube nabasebenzisi abaningi abakhokhe ama-euro ayi-9,9 kubiza ukuvula wonke umdlalo. Bonke laba basebenzisi bavumele iNintendo ukwazile ukungena kuphela ngalo mdlalo cishe ama-dollar ayizigidi eziyi-14, lapho u-30% uthathwa yi-Apple, ngokunikela ngohlelo lokusebenza ngqo ezitolo zalo zohlelo lokusebenza.
Kulabo abayizigidi ezingama-37 abalanda, Ezingu-11 zazo zivela e-United States, eziyizigidi eziyi-1,5 e-United Kingdom ngenkathi iJapan, izwe lakubo likaNintendo, ulande lo mdlalo amahlandla ayizigidi eziyi-7,5. Umhlaba wonke wabelana ngokunye, abayizigidi eziyi-17 bayalanda. Abasebenzisi baseMelika bashiye kulo mdlalo amaRandi ayizigidi eziyi-8, iJapan izigidi ezintathu ne-United Kingdom ama-dollar ayizinkulungwane ezingama-3. Amanye amazwe agcwalisa ngamadola ayizigidi ezingama-600.000, imali engenayo eyizigidi eziyi-2,4 etholwe yilolu hlelo lokusebenza ezinsukwini ezintathu zokuqala ukutholakala ku-App Store.
Okucacayo ukuthi umbono wePokémon GO wokuvumela izinkokhelo ezincane uvumele inkampani yeNiantic ube ngunjiniyela onemali engenayo ephezulu kulo nyaka, umqondo wokuthi ukube uNintendo ubewusebenzisile, kungenzeka ukuthi ubezokhipha imali eningi kakhulu kunokukhokha okukodwa okuhlanganisiwe kwama-euro angu-9,99 futhi futhi bekuzogwema nokubuyekezwa okuningi okubi uhlelo olutholile.