Izimakethe ezisafufusa seziyinhloko ukugxila kwezinkampani eziningi zobuchwephesheNoma ngabe bangabakhiqizi be-smartphone, abathuthukisi be-software noma izinsiza eziku-inthanethi ezinjengezokuxhumana. Esikhathini esingaphezu konyaka odlule, inkampani kaMark Zuckerberg yethule uhlobo olusha lwe-Facebook, uhlelo lokusebenza oludla izinsiza ezingaphansi kakhulu kohlelo lokusebenza olutholakala nge-Android, olulungele amadivayisi aphansi atholakala kula mazwe. Cishe ngemuva konyaka, yi-Twitter eseqale ukuhlola uhlobo lwayo lwe-lite, yize kulokhu itholakala kuphela ePhilippines.
Lezi zinhlobo ze-lite yizinhlelo zokusebenza ezingathathi isikhala kumatheminali, zinciphisa ukusetshenziswa kwedatha ziye phezulu futhi zishesha kakhulu kunezinhlelo zokusebenza ezikhona kuze kube manje. I-Twitter ifuna ukuphuma kubasebenzisi abakhuthele abayizigidi ezingama-300 ngasikhathi sinye, okuyisibalo ebesiboshelwe kuso iminyaka eminingana, futhi ngalokhu ifuna ukuqala ukunweba emazweni asafufusa lapho amatheminali akhona anokusebenza okulungile futhi awavumeli ukusetshenziswa kohlelo olutholakalayo njengamanje.
Lolu hlobo lwezinguqulo isebenza kahle kumanethiwekhi we-2G, njenge-Facebook lite, futhi abazilandi izithombe ngaphandle uma umsebenzisi efisa, okuvumela ukonga idatha kumazinga wedatha alungisiwe ala mazwe. Ukwethulwa kwale nguqulo kwenziwe ePhilippines, kepha i-Android uhlelo lwezinto eziphilayo olusiza ukufakwa kwezicelo, ngakho-ke kungenzeka ukuthi emahoreni ambalwa, singafinyelela i-apk ukuyifaka kudivayisi yethu bese siqala ukujabulela i-Twitter ukonga kudatha nezinsizakusebenza ze-terminal yethu, yize ngenhlanhla lolu hlelo akusilo isinki yedatha nokusetshenziswa okuyi-Facebook.