Ngemuva kokumenyezelwa kwe-Apple Watch, abakhiqizi abaningi baphakamise amazwi abo, bethi i-Apple ifuna ukuqeda abenzi bamawashi bendabuko. Umphathi wale nkampani, ubenezinyanga ezimbalwa ekhononda ngokungenelela okwenziwe yi-Apple ngokungena ngokugcwele emakethe ebathinta ngqo, kube sengathi ube ngowokuqala ukwethula i-smarwatch. Ezinyangeni kamuva amahemuhemu aqala ukusabalala okuthi iSwatch kungenzeka ukuthi isebenza ku-smartwatch to faka ikhanda lakho ngokugcwele emhlabeni wezinto ezigqokekayo, kepha okunye okucatshangwa ukuthi, okungenani kuze kube manje.
Amahemuhemu wakamuva ahlobene nenkampani nokugqokekayo kusikisela ukuthi iSwatch kungenzeka isebenze kohlelo lwayo lokusebenza, iba ngenye indlela kuma-watchOS akwa-Samsung, i-Android Wear neTizen, umqondo wokuthi uma uthi nhlá ubukeka ungenakwenzeka kodwa ngokusho kwalabo abaphethe ngoba inkampani izoba nesizathu esingazi namuhla. Abanye abakhiqizi bamawashi baseSwitzerland bathanda U-TAG Heuer, ukubheja ku-Android Wear ngaphezulu konyaka odlule futhi sebethule onobuhle ababili emakethe, eyokugcina yethulwe ezinsukwini ezimbalwa ezedlule kanti okwamanje kubukeka sengathi benze kahle impela. UFossil, omunye umenzi wamawashi, ubuye wabheja kwi-Android Wear.
Kodwa-ke, abakwaSamsung basebenzisa isistimu yabo yokusebenza, iTizen, isistimu yokusebenza ekhombisa ukusetshenziswa nokusebenza kangcono kakhulu kunalokho esingakuthola kumadivayisi aphethwe yi-Android Wear. Mhlawumbe umqondo kaSwatch ukwenza amadivayisi enzelwe isoftware yawo, njengoba kwenza i-Apple ne-Samsung., umqondo ongakubiza imali enkulu futhi ekugcineni ungaphumeleli emakethe. Inkampani yaseSwitzerland kufanele iyeke ukuzama futhi ingene emakethe nge-Android Wear noma iTizen, futhi ngokuhamba kwesikhathi futhi kuya ngokuthi iphefumula kanjani, qala ukuhlola ngohlelo lwayo lokusebenza.