Njengoba intshisekelo yabanye abakhiqizi kuma-smartwatches yehla futhi beyeka ukwenziwa kwalolu hlobo lwedivayisi, abanye abakhiqizi baba nentshisekelo kule makethe engakasuki nje, ngokusho kwezibalo zokuthengisa zalolu hlobo lwezingubo zokugqoka. U-TAG Heuer wayeyinkampani yokuqala yokwenza amawashi ukukhetha lobu buchwepheshe futhi Kubukeka sengathi isebenza kahle impela, yize imodeli kuphela etholakalayo ibiza ngaphezulu nje kwe-1.350 euros, kusukela emasontweni ambalwa edlule imemezele ukuthi isivele iyasebenza ukwethula imodeli entsha emakethe. Kepha akuyona kuphela, ngoba uMovado, omunye umkhiqizi osenesikhathi eside, uTommy Hilfiger noHugo Boss nabo bamemezele ukwethulwa okulandelayo kwama-smartwatches ngaphansi kwegama labo.
IMovado ishicilele isitatimende lapho ithi izokwethula uchungechunge lwama-smartwatches nge-Android 2.0, amadivayisi azoqala ku- $ 495 futhi atholakala kumamodeli amahlanu ahlukene. Zonke zizosinikeza imikhakha ekhethekile yenkampani, imikhakha ezosinikeza nezinkinga ezahlukahlukene, enye yezinto ezintsha ze-Android Wear 2.0 kepha ebivele itholakala ku-watchOS selokhu yethulwa. Mayelana nokuqeda noma izinto ezisetshenzisiwe, inkampani ayikaze inikeze imininingwane maqondana nalokhu.
Kulesi sitatimende esifanayo, esenzelwe abaninimasheya benkampani, singakufunda futhi lokho amafemu uTommy Hilfiger noHugo Boss, abayingxenye yeqembu elifanayo, nabo bahlela ukusebenzisana neGoogle ukwethula amaqoqo alo okuqala ama-smartwatches ukuwa okulandelayo, ama-smartwatches okungenzeka futhi anikeze ngokudayela okukhethekile esingakwenza ngezifiso ngezinkinga ezisifanela kahle. NgoMashi 23, iBaselworld ibanjelwa eSwitzerland, umbukiso obaluleke kakhulu wokwenza amawashi, futhi lapho mhlawumbe laba bakhiqizi banganikeza imininingwane ethe xaxa noma isibonelo sokuthi la madivayisi azoba kanjani.