NgoMgqibelo odlule kugujwa usuku olwaziwa kakhulu lwamaSingles Day eChina, futhi ezinkampanini eziningi ezinkulu nezincane kuyithuba elihle lokukhulisa ukuthengiswa kwayo yonke imikhiqizo yazo. Endabeni yezitolo ezibonakalayo ezweni, umthelela ekuthengisweni uphezulu, kepha labo abathatha iningi lekhekhe yilabo abathengisa online.
Uma sigxila ekuthengisweni kwe-inthanethi, i-Chinese e-commerce giant Alibaba Group ibaluleke kakhulu futhi inenzuzo enkulu ngalolu suku. Kungaba kanjani ngenye indlela futhi bakwazile ukushaya irekhodi lokuthengisa, bedlula ama-euro ayizigidi ezingama-18.000 ngosuku olulodwa nje, cishe izigidi ezingama-139.000 zama-yuan.
Lokhu bekungumbhalo wesishiyagalolunye lapho inqwaba yezitolo eziku-inthanethi ibamba iqhaza futhi phakathi kwabo sithola iqembu le-Alibaba, eliqoqwe ngama-yuan ayi-120.700 billion ekuthengiseni ngesikhathi sohlelo lwangaphambilini, abalindelanga okungaphezulu kokulingana nalelo nani noma ukuhlala eduze kuso. Kepha okuphambene nalokho, umkhankaso uzuze irekhodi eliphelele futhi kulindeleke ukuthi ngonyaka ozayo iqembu libheje ngamandla ngalolu suku.
Kusukela ngehora leshumi nambili ebusuku iqale ngezaphulelo ezahlukahlukene nezintengo ezilungisiwe ukukhuthaza ukuthengwa kwabasebenzisi, ngehora elilodwa nje base bekwazile ukuthola cishe ama-yuan ayizigidi ezingama-60, esondela cishe kuma-euro ayizi-7.500 XNUMX. Leli zinga lokuthengisa lenyuka njengoba amahora adlula futhi ngaphambi kokuphela kosuku kwamenyezelwa ukuthi i-Alibaba Group ikwazi ukudlula ingqikithi etholakale emgubheni wangaphambilini weSunles Day, yacola irekhodi.
Ngaphakathi kweqembu le-Alibaba sithola i-Aliexpress (inguqulo yomhlaba wonke yesitolo) nokuthi ngokuqinisekile abangaphezu koyedwa kulabo abakhona bazothenga okuthile ngalo Mgqibelo odlule. Kunoma ikuphi kubonakala sengathi umkhankaso walo nyaka ube yimpumelelo yangempela, idlula kude izibalo ezitholwe emikhankasweni efanayo efana neBlack Friday noma iCyber Monday.