Sixoxa noFabián Gumucio, inhloko kaRakuten Kobo eSpain

Izincwadi ze-elekthronikhi zakha ingxenye ebaluleke ngokwengeziwe yosuku lwethu lwanamuhla, ngaphandle kokuthi eSpain amasheya ezimakethe zalolu hlobo lwezincwadi cishe angama-5%, kuyiqiniso impela ukuthi kwezinye izimakethe ezifana neNyakatho Melika kanye neBrithani i-e-book kuyingxenye ebaluleke kakhulu emakethe. Sibe nentokozo yokuxoxisana noFabián Gumucio, inhloko kaRakuten Kobo eYurophu owayesezweni lethu njengengxenye yeDavis Cup ngemisebenzi kaRakuten kuhlelwe kulezi zinsuku. Inkulumo esibe nayo noFabián ibisicebisa, lokhu kube yingxoxo yethu, ungaphuthelwa yiyo.

SiseLounge yeCaja Mágica, inkantolo yethenisi yaseMadrid efanekisela ubuchwepheshe obunophahla obuhehayo obuhlukile emhlabeni. Yilapho uFabián abone kufanele ukuthi asimeme ukuthi sijabulele inkulumo ekhululekile mayelana nesikhathi samanje kanye nekusasa lezincwadi ezisebenza ngogesi, ikakhulukazi ukuthi uRakuten Kobo uzobhekana kanjani nezinselelo ezintsha zemakethe nokuthi ihlose kanjani ukuhlanganisa abasebenzisi bayo.

P- Siqala ngombuzo ocishe ubopheke: Ngabe ucabanga ukusebenza kusixhumi esibonakalayo sama-eBooks akho ahlobene ne-Android?

R- Yebo no cha. I-interface esinayo isuselwe kubuchwepheshe be-Android. Uma umbuzo umayelana nokuthi sihlela ukuhlanganisa i-Android interface efana kakhulu naleyo yamathebulethi, impendulo ithi cha. 

Q- Noma yikuphi ukusebenza ngaphandle kwalabo abakhona manje? Lokhu kugxilwe ngokusobala kokuqukethwe okudlayo, ikakhulukazi izincwadi.

R- Impilo yethu iyafunda konke esifuna ukukwenza ukuhlinzeka abasebenzisi bethu ngolwazi oluhle lokufunda, futhi bafunde kuphela. Lawa madivayisi enzelwe ukufundwa, manje sesiqala ngekhono lokulalela, futhi Ngenxa yalokhu sisebenzisa uhlelo lwethu lokusebenza, olutholakala kuzo zombili i-iOS ne-Android.

P- Uma ucabanga ngokubaluleka kwakho ngaphezu kokufunda, futhi ngokubheka i-Amazon Kindle yamanje - uRakuten Kobo binomial ekhona ezimakethe ... uKobo Rakuten ukuhlola kanjani ukungena kukaXiaomi kwakamuva emakethe yezincwadi ze-elektroniki kucatshangelwa inqubomgomo nemikhiqizo yayo yamanani?

R- Asivamile ukuphawula ngemikhiqizo esincintisana nayo, ngizokutshela ukuthi asinendaba.

Uma umbuzo umayelana nokuthi sihlela ukuhlanganisa i-Android interface efana kakhulu naleyo yamathebulethi, impendulo ithi cha. 

P- Lapho ubhekene nomncintiswano, kuliqiniso ukuthi kunamazwe afana ne-United Kingdom kanye ne-United States of America lapho isiko lezincwadi zikagesi ligxile kakhulu kuneSpain. Eqinisweni, kula mazwe ama-30% ezincwadi ezithengisiwe zikwifomethi ye-elektroniki, kanti eSpain leli nani liyi-5% kuphela ... Ngabe uKobo ubambisene noRakuten wenza noma yimuphi umnyakazo oheha umphakathi waseSpain onqena kangaka kulobu buchwepheshe?

R- Asikholwa ukuthi kuyinkinga emphakathini waseSpain. Kunalokho, inkinga ukuthi amazwe afana ne-United States ne-United Kingdom bathole ithuba lokuhlola le ncwadi ngendlela yogesi ngamanani aphansi impela. Lokhu akunjalo eYurophu ngenxa yomthetho woMphakathi kumanani entengo. E-United States sithola umehluko omkhulu phakathi kwentengo yezincwadi ze-elekthronikhi kanye nezomzimba. Ukufana phakathi kwentengo ye-ebook nencwadi yamaphepha eYurophu kwenza umphakathi ungabaze ukuzama le fomethi entsha. Kungakho kubaluleke kakhulu ukuthi abantu bazame i-e-book. Isibonelo esisodwa ukuthi ngokuya ngokuhlaziya kwethu, ama-80% wabasebenzisi bokuqala beKobo banelisekile ngokuthengwa futhi balwazisa impela ushintsho.

Lokhu akusho ukuthi abasebenzisi bethu bayayilahla ifomethi yephepha, empeleni asifuni lokho kwenzeke. Empeleni, Amakhasimende ethu angama-70% ayaqhubeka nokudla izincwadi zamaphepha, lokhu kukhuthaza ukusetshenziswa kwezincwadi zizonke.

P- Ngakho-ke, incwadi kagesi ikhuthaza ukusetshenziswa kwezincwadi zizonke, zombili ngephepha nangefomethi ye-elektroniki.

R- Yebo, abantu abaya kwidijithali bathenga izincwadi ze-elekthronikhi, kepha okuxakayo bathenga izincwadi zamaphepha eziningi kunangaphambili bezama ifomethi yogesi. Yilokho okumayelana nakho, esikufunayo ukuthi abantu bafunde kabanzi.

P- Futhi ukushintsha owesithathu, akunjalo yini ukwazi ukuthi umsebenzisi uya ngokuya efuna ama-ebook amakhulu? Kwenzeka ngokufana nosayizi wama-Smartphones namaphilisi. Amafomethi angasafani nencwadi ayamukelwa, ngaphezu kwamayintshi ayisithupha.

R- Lokho kuyiqiniso, empeleni engingakwazi yingakho ekuqaleni kwakukhiqizwa amasentimitha ayisithupha kuphela. Kubukeka sengathi kunokuningi okuphathelene nalokhu: Ukufana nokubuyiswa kwephepha kanye neqiniso lokuthi munye kuphela umphakeli wezikhangiso ze-e-ink. Sesiqale ukwenza izikrini ezinkulu ngoba amaklayenti acelile, saya ku-6,8 ″ nge-Aura HD futhi kwaba yimpumelelo yokuthi siqhubeke nokusebenza kuyo. Ngemuva kwalokho sethule i-Aura One ngo-7,8 ″, kepha lAbantu bebelokhu becela okwengeziwe, bafuna isikrini esikhudlwana ngoba bebengafuni ukuvula amakhasi amaningi, kulapho-ke sithole imodeli engu-8 ″ efaka izinkinobho, ukuze ufunde kalula ngesandla esisodwa. Okuhle ukuthi sikwazile ukwenza isikrini esikhulu kakhulu ngenkathi sigcina inani elingaphansi kwama-200 gram.

Yilokho okumayelana nakho, esikufunayo ukuthi abantu bafunde kabanzi.

P- Kunezinkulumo eziningi ezingafakwa yincwadi ye-elektroniki ngokwesibonelo emkhakheni wezemfundo, isibonelo iSony nencwadi yayo yokubhala engaphezulu kwamasentimitha ayi-11, ngabe uRakuten Kobo unokuthile okunjalo engqondweni?

R- Sihlala sineso emncintiswaneni, hhayi lokho kuphela, kepha abasebenzisi bethu bavame ukusicela ukuthi sikwazi isichasiselo ngezinto ezinjenge-stylus. Kokubili umkhakha wezemfundo kanye nabathengi ngokwabo ngaso sonke isikhathi bayindawo yokukhomba kithina, kepha-ke, lolu hlobo lomkhiqizo lusabiza kakhulu ngenxa yokusebenzisa lobu buchwepheshe, futhi yize lolu hlobo lomkhiqizo belusemicabangweni URakuten Kobo, okwamanje asikakutholi kukhanga ngokwanele ukuze abasebenzisi baqalise.

P- Okunye kokukhishwa kwakhe kwakamuva nokukhulu kunakho konke yiyona UKobo Libra, Ngabe usuzibeke kahle ngaphakathi kwezibalo zokuthengisa eRakuten Kobo?

R- Umphakathi usabele kahle kwiKobo Libra, usivumele ukuthi sinyuse inani lentengo elijwayelekile futhi sithole nokwamukelwa okuhle emphakathini. Ngaphezu kwalokho, ukukhipha imodeli emhlophe kusizile kakhulu, kuyaphumelela futhi kuthengisa kangcono kakhulu kunalokho obekulindelwe.

P- Futhi ekugcineni, angikwazi ukuyeka lo mbuzo mayelana nombango obalulekile phakathi kwe-Amazon Kindle neRakuten Kobo maqondana nezitolo ezahlukahlukene, Ngabe uKobo Rakuten unezinyathelo ezithile zokulwa nalo mncintiswano?

R- Kunzima impela ukukhuluma ngakho, ngoba ayikho idatha yangempela. Akunakuphikwa ukuthi i-Amazon inesikhundla esihle. Uma sikhuluma ngeSpain akukho kungabaza okuncane ukuthi i-Amazon iseyinombolo eyodwa kokuqukethwe, kepha lokhu kuguquka kakhulu phakathi kwamazwe, kepha okubalulekile ukuthi abantu baphinde bafunde. Umncintiswano wethu akuwona owe-Amazon, umncintiswano wethu yiNetflix, i-DAZN, i-HBO ... silwela ukuthi abantu badle okuqukethwe okuseqophelweni futhi okunempilo, inhloso ukuthi abantu bafunde kabanzi. Sikholwa ukuthi ukufunda kuyinzuzo emhlabeni futhi sifuna abantu bafunde. Kungakho sakha i-ecosystem kanye nesipiliyoni sokufunda esifanelekile noma yikuphi, noma ngabe yikuphi nakunoma iyiphi idivayisi, sinohlelo lwethu kanye nezincwadi zethu zikagesi. Ngiyakukhumbuza ukuthi uKobo waba ngowokuqala ukufaka ukukhanya ngo-2012, ukufaka izikrini ezinkulu ngo-2014, futhi waba ngowokuqala ukwenza amadivayisi angenawo amanzi. UKobo uhlale ehlose ukuthuthukisa ulwazi lomsebenzisi, isibonelo ngama-audiobooks, okwenza umkhiqizo utholakale kalula kuwo wonke umuntu.

Okuhlangenwe nakho kokucebisa ukukhuluma nesazi esifana nesakho UFabian Gumucio okwenza kucace kithi ukuthi liyini ikheli le-e-book.


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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.