Sekuyiminyaka sizwa ngezindlu ezihlakaniphile, yize ngokuvamile lokho kuhlakanipha kunqunyelwe ekukwazini ukuvula idivayisi kusuka efonini yakho, into engingakaze ngiyithole ishintshashintsha. I-Beko Europe ifuna ukuya phambili futhi iphakamisa ukuqamba okusha okugxile emibonweni emithathu: ifa, ukwakheka, kanye nenhloso. Ngamagama angaphansi kwenkampani, inkampani ihlose ukwenza imishini yayo ibe lula ukuyisebenzisa, isebenzise izinsiza ezimbalwa, futhi isuse umsebenzi ezandleni zethu. Isiphakamiso esinengqondo emakethe lapho, ngezinye izikhathi, kubonakala sengathi ukwengeza isikrini noma uxhumano lwe-Wi-Fi kwanele ukuthethelela isizukulwane esisha.
Leli qhinga lisetshenziswa kakhulu yiBeko neWhirlpool. UBeko ugxile ekuletheni ubuchwepheshe obusebenzayo nobunokwethenjelwa kubabukeli abaningi, kuyilapho iWhirlpool igcina indawo ephezulu, igcizelela ukwakheka kanye nokwenza izinto ngokuzenzakalela. Bobabili babelana ngomqondo ozwakalayo: ubuchwepheshe buwusizo kuphela uma buxazulula izinkinga zangempela. Ngokusho kocwaningo lweBeko Europe, ama-73% abantu baseSpain banesithakazelo kuphela kubuhlakani bokwenziwa obusetshenziswa ezintweni zasekhaya uma busindisa isikhathi noma bunciphisa ukusetshenziswa kwamandla. Ngaphezu kwalokho, ama-47% afuna ukwamukela imikhuba eqhubekayo, kodwa ngaphandle kokwengeza imisebenzi emisha ohlelweni lwabo. Lokhu akumangazi. Akekho ofuna ukwenza ukonga amandla kube esinye isibopho okufanele asikhumbule njalo ekuseni. Ukuzinza kusebenza kahle uma kuhlanganiswe nomshini ngokwawo futhi kusebenza cishe ngokungabonakali. Ucwaningo luphinde luqokomise umthwalo wengqondo ohambisana nemisebenzi yasekhaya: ama-64% ayavuma ukuthi ahlala elindele imisebenzi yasekhaya, kanti ama-63% angathanda ukwabelana ngalokho kuhlela. Yilapho ubuhlakani bokwenziwa obukwazi ukufunda imikhuba yethu, ukulungisa amashejuli, kanye nokulawula ngokuzenzakalelayo ukusetshenziswa kungaba nengqondo.
Ukubonakaliswa okucacile kwalombono kuzoba yiGenesis, uhla oluzayo lwe-Whirlpool oluhlelwe ngo-2027. Lo mnikelo uzohlanganisa izinto ezisezingeni eliphezulu, umklamo ohambisanayo kuzo zonke izigaba ezahlukene, ukuxhumana, kanye nezinhlelo ezikwazi ukubona amaphethini okusetshenziswa ukuze kulungiswe ukusebenza kwazo. Ephepheni, kuzwakala kuthembisa, kodwa kuzodingeka sibone ukuthi lezi zici zinikeza yini ukulula kwangempela noma zigcine zifihliwe kuhlelo lokusebenza esiluvula kabili. Lokho kuzoba ukuhlolwa kwangempela. Ikhaya lesikhathi esizayo alidingi izinto ezizigqaja ngobuhlakani bazo, kodwa kunalokho izinto ezigcina ukudla kangcono, zisebenzisa amandla amancane, futhi zisivumele sikhohlwe ngemisebenzi ethile. Uma iBeko Europe ikwazi ukwenza bonke lobo buchwepheshe busebenze buthule, ngaphandle kokwenza kube nzima ulwazi lomsebenzisi noma ukukhuphula amanani, khona-ke sizobe sibheke ngempela ukuvela okuwusizo, hhayi nje enye iqoqo lezici ezidalelwe ukuhlobisa imininingwane yobuchwepheshe.