Uma ubheka kuqala, i-Škoda, i-Beastie Boys, kanye nesibani se-IKEA kubonakala sengathi azifani kakhulu. Enye ingeyomhlaba wezimoto, enye ingeyaseNew York hip hop, kanti eyesithathu ingeyomklamo wekhaya odumile. Kodwa-ke, zonke zihlangana endaweni eyodwa: i-Sonos, uhlobo oluchithe iminyaka lubonisa ukuthi umsindo awuzwakali nje kuphela, kodwa futhi uhlanganiswe nendlela esiphila ngayo, esishayela ngayo, esihlobisa ngayo, noma esikhumbula ngayo ingoma.
Ukubambisana kwakamuva kuvela ku -Škoda. I-Sonos izoba ngumlingani womsindo we -Peaq entsha, imoto kagesi yalo mkhiqizo, enolwazi lomsindo oluklanywe kusukela phansi kuya phezulu ukuze lusetshenziswe ngaphakathi kwemoto. Akukhona nje ngokubeka izipikha ezinamandla ekhabini, kodwa mayelana nokucabanga kabusha ngendlela umculo, izwi, kanye nokuzijabulisa okutholakala ngayo endaweni ehambayo. Isithembiso sihlanganisa i-bass elawulwayo, isiteji somsindo esigxile phambili, umsindo olinganiselayo kuzo zonke izihlalo, kanye nomsindo wendawo ukuguqula imoto ibe yinto efana negumbi lokulalela.
Lobu budlelwano abuzange buvele ngokuzumayo. I-Sonos yayisivele ingenele emkhakheni wezimoto ngo-2021 ne-Audi kanye ne-Q4 e-tron, iqinisa umqondo ocacile: imoto nayo iyigumbi. Sichitha amahora amaningi ngaphakathi kwayo, silalele umculo, ama-podcast, izingcingo, kanye nokuzulazula, futhi ikhwalithi yomsindo ibaluleke kakhulu kunalokho okubonakala uma kuyingxenye yenqubo yethu yansuku zonke.
Kodwa uhambo lukaSonos ngale kwekhaya ludlulela ngale kwenjini. Ngo-2015, lo mkhiqizo wakhipha uhlelo olulinganiselwe lwe-PLAY:1 ngokubambisana ne-Blue Note Records, ukuhlonipha i-jazz enezinto ezenziwe ngezandla kanye nomklamo ophefumulelwe ubuhle bendabuko bama-albhamu ayo. Ngo-2018, kwaba yithuba le-Beastie Boys, ngohlelo lwabaqoqi lwe-PLAY:5 oluklanywe nguBarry McGee futhi oluxhunywe ekukhishweni kwencwadi yeqembu.
Ngawo lowo nyaka, iSonos nayo yaqala ukuklama ingaphakathi nge-HAY, yachaza kabusha i-Sonos One ngemibala egqamile nehlotshisiwe. Futhi mhlawumbe ukusebenzisana kwayo okwaziwa kakhulu kwakunge-IKEA, enohlu lwe-Symfonisk: izipikha ezifihliwe njengezibani, amashalofu, nemidwebo eletha umsindo oxhunyiwe emakhaya lapho isipikha sendabuko sasingase singangeni khona.
Konke lokhu kubambisana kwabelana ngomyalezo ofanayo. USonos akafunanga nje ukukhiqiza izikhulumi, kodwa kunalokho wafuna ukubeka umsindo ezindaweni lapho kunengqondo khona. Ekhaya, emotweni, eduze kwekhava ye-albhamu ye-jazz, noma ngaphakathi kwesibani, umqondo uyafana: ukuthi ukulalela okuhle akufanele kube yinto eyengeziwe, kodwa kube yingxenye yemvelo yesikhala.